Customized products, 1 billion quota, the annual rate of return of about 8%

"Custom products, 1 billion quota, the annual rate of return of about 8%". This is the market on a recent hot discussion of a new internet banking products.

Yes, it is Baidu to act.

In the balance treasure effect, another big internet platform Baidu together with Huaxia Fund, has prepared a similar balance treasure of current financial products, October 28 will be available.

In July this year, Baidu's pay was approved by the Central Bank's third party to pay the license, then the Baidu Financial channel low-key online, and on the balance Bao only three months after the launch, Baidu and Huaxia fund quickly to discuss cooperation.

The reporter learned that this financial products is Baidu will be China's fund to increase the cash fund "packaging" online, however, in order to striking, Baidu wants in the yield "a shot and red", let this its first Internet wealth management products beyond the balance treasure and ordinary money fund average annual 5-6% yield. Internet companies can be a new spoiler by accomplishing the seemingly impossible tasks of the financial sector, or by investing heavily in marketing.

This will also be Baidu's first round of action for the financial market, and the Pay project team is also in contact with other fund companies, banks, trusts, securities and other institutions to select suitable partners. And Baidu in small loans, financial companies to search the entrance of the two major areas also have a full set of plans to enter the internet finance three sides.

At the same time, Tencent's Tenpay and Huaxia, Yifangda, Guangdong, Hui Fu Four fund companies to cooperate with similar financial products are also planned to be online at the end of the year. Soon, the big three internet companies will compete in financial management.

The first cannon?

The balance of treasure to the Internet and the financial industry are bright, Baidu is also the speed of internet companies in the financial business to catch up quickly.

In July this year, Baidu's online payment application and service platform, pay, just got a pay plate from the central bank, immediately after hundred pay launched the "Baidu Wallet" mobile end payment channel, "Baidu Financial center-financial" channel online, in just a few months, its team has been from other third-party payment companies, financial institutions recruit hundreds of people.

On top of this platform, Baidu's first financial-wealth product became its highlight.

Reporter learned that the name of the product has not been confirmed, Baidu will be able to buy the future Baidu Wallet can purchase this product, but there is no doubt, behind it is the Chinese cash increase money fund.

However, the initial line will be only the money fund's computer-side portal, there is no mobile end of the portal. And China's cash increase in the Chinese cash treasure in the realization of credit card repayment, transfer and other functions of the product also does not have.

At the same time, Baidu Hundred pay is also applying for the Securities and Futures Commission third party to pay the licence, this license before hand, customer funds still cannot fall in Baidu, therefore, this product may not be able to pay treasure under the balance of treasure that can be directly used for consumption payments.

For the time being, the essence is more like putting money on the Internet platform for sale, but it will be more recognised by the SFC.

Huaxia Fund Retail business director Zhao Yu confirmed that with Baidu cooperation of this money fund is the Chinese fund direct channel, which is the fund industry and Internet companies equal cooperation.

Balance Treasure mode is to pay treasure under the consumer account and financial account to get through, to a certain extent challenged the Securities and Futures Commission to fund the closed-loop operation of the provisions, and finally Alipay announced the acquisition of Tianhong Fund Equity Plan, also will balance treasure into exclusive products. By comparison, Baidu will be a more pure platform for fund sales. At present, in addition to Huaxia fund, there are a number of fund companies and banks, securities and other institutions in the negotiations with Baidu new cooperation.

From the functional perspective, Baidu is about to line this first product slightly rough, still do not have the money fund has been realized by the transfer, withdraw, repayment and other innovative functions. And after the speedy online, how to this personal finance first shot, it is Baidu's top priority.

The market on Baidu this product yield of 8% Rumors, many fund companies "small partners" including the balance treasure team were surprised. At present, the highest performance in the market, the annual yield of the fund is about 6%, the average rate of return of the fund to achieve 8%, which for Huaxia fund, is almost impossible to complete the task. If Baidu hopes to defeat the balance treasure in the rate of return, it may only be "big money" in marketing.

Landing "Baidu Financial center-financial" channel that can be seen: tens of thousands of Yuan brand-name bag, digital products, marketing campaign slogan impressively in the eye, the activities also include "Baidu purse fast payment 1 cents to pay successfully, you will get 5 yuan Bill + Baidu Financial 3 heavy gift package" and so on.

If the revenue is straightforward enough to reach "8%", or the return on money from the fund, plus a variety of marketing incentives, of course, is to comply with the SFC's requirements.

The reporter learned that Baidu is likely in the first 2 months of the product launch of the gift package marketing, the product follow-up should be difficult to maintain such a high "rate of return", and internet companies with "tyrants" marketing competition, will also become a new financial spoiler.

Can't miss the Cake

At all costs, the speedy construction of professional team and create products, so that Baidu exerting the determination of Internet finance barb.

This is just about to come out of the wealth management products, including Baidu Financial channel, hundred pay in the user-oriented front of the platform business, this is the beginning of this year Baidu only proposed the strategy, that is, to change the previous search business only the back end of the user charges profit model.

In September this year, Baidu also set up a micro-loan company in Shanghai, mainly for small and medium-sized customers small loans, in particular, Baidu to promote customers. At the same time, Baidu is also developing "financial intimate" vertical search business, through micro-application, large data analysis and other forms for Baidu financial customers directly import flow.

Industry insiders revealed that Baidu small loans, financial intimate, and Baidu Finance is currently looking at the financial aspects of Baidu's three major points, the target may be the future will be Baidu finance, payment and other financial services and Baidu's other product accounts through, such as its community, music, corporate accounts and payments, financial accounts through, directly provide financial services.

At present, in terms of financial accounts alone, Baidu urgently needs to obtain the CSRC fund to pay the licence, or through other means to get through its platform Money Fund payment function. With its own account system, customer base complete balance treasure compared to Baidu's payment and financial platform is still rough.

However, in the world of the Internet, the speedy online has become a spectator, not to mention, they "not bad money." The lesson of the 360 war also made Tencent remember not to overlook any seemingly obscure business.

The reporter learned that Tencent's Third-party payment company Tenpay also very early on with the fund company to discuss cooperation, at present, with Huaxia, Yifangda, Guangdong, Huiyuan fund to reach the cooperation intention, the fastest end of the year will be similar to the release of the treasure category of products, it is likely to be online at the same time the four fund companies of the Monetary Fund, for customers to choose.

"We have been waiting for Tenpay's timetable, Tenpay is very strict, they are looking at the micro-trust online financial accounts and products, with the new version of the various applications of micro-letter combination." "said a person in the E-commerce Department of a fund company.

The demand for financial management depends on the function of payment, and the payment is dependent on the consumption scene. At present, the three Internet platforms in financial management, payment features have been basically clear: the Balance Treasure Service in Alipay account, for its consumption to provide value-added services business, Ali acquisition of Tianhong Fund Equity, making the balance of treasure become exclusive products; Baidu and financial institutions equal cooperation to provide sales platform, In the future to seek all kinds of product accounts to get through; Tenpay with four fund companies, its existing virtual game point card and other consumer payments will be through, and mobile end micro-payment can be combined with a variety of future applications.

Faced with these three platforms, but also the fund company's internal evaluation, said to wait and see Baidu. They believe that Alipay's existing consumption and payment scenarios aggregate hundreds of millions of levels of user volume, balance Treasure's business logic and path has been the clearest; Tencent is the most obvious advantage in the mobile end, the future Street View and micro-payment through the roadside to eat can brush the two-dimensional code directly with the Money fund to pay, imagine the space is very large; in contrast, What Baidu can bring to the market wait and see.

Baidu's advantage or in its own domestic internet companies the largest import flow, by virtue of its drainage and marketing operations, no practice before, in the Internet to sell the results of the fund can not be judge.

"We will try to work with various Internet platforms to find possible sales breakthroughs," Zhao Yu said. The fund company's IT system and the Internet company gap is very big, how docking, can carry the traffic of the Internet user and so on is the challenge, we also in unceasingly learns the groping process. ”

In addition to these three Internet platforms, internet finance in the electricity business in full bloom. Early this year, Su Ning set up a financial cause and fund product special group, the reporter learned that at present, Suning and Hui Fu, GF Fund has reached a clear intention to cooperate, will be the introduction of the class balance treasure products. Minsheng Bank has just launched a cash fund, only in the Minsheng platform sales one day, for its later innovative applications to prepare.

At present, the payment business of each Internet platform and electric dealer is built around its own ecosystem, but the future space of payment market is still huge, such as O2O scene (ie, online to of-fline), combining the offline business opportunity with the Internet, Making the Internet a front desk for offline trading can also bring new Internet financial payment applications. And the central bank issued hundreds of third-party payment licences, the future of Internet and mobile payments in the place there is the associated demand for financial finance.

Tianhong, Huaxia, Guangdong, Huiyuan and other fund companies in the Internet financial cooperation in the development of the fastest, they are also in cooperation with many other home appliance manufacturers, as well as the company to set up a separate E-commerce subsidiary to develop the Internet financial business.

Also a sharp weapon and unionpay business. Recently, its start "Every day rich" internet financial management platform, the first phase of the Prudential Fund to launch a "class balance treasure" products.