Cyber Locust: The first barrel of gold or grave digger of intelligent hardware start-up company

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There is a group, we once called "Network Locust", as long as there are new products on the Internet, they will be the first time to find the invitation code and register the experience, their enthusiasm for such products is no less than the fly see excrement.

That year's Google Wave, dot dot net, know ... Were bombarded by these groups. Once they find out that these products are not for their use, they will not hesitate to leave, the head is not back.

To the smart hardware start-up wave, this group of people turn, again.

What seems to be wrong? As a product of the necessary number No. 001 pseudo-Geek, I naturally cannot escape the category of this group.

Connow, PICOOC, wheat out of the scale, Turman, inwatch out of the watch, Imlab, bong, plump out a hand ring, mai step out of a pedometer, ikair an environmental monitor, this group of people can always think of the speed to find manufacturers, And tell it is the opinion leader or industry celebrity, get this product also can help them to advertise.

Of course, not all products are free to take, some of them will choose to buy XXX pre-sale price, it seems to be the support of intelligent hardware entrepreneurs to get the first bucket of gold.

It's just a symptom.

Because these behaviors can mislead entrepreneurs into thinking that early buying behavior really finds a user base for themselves. The scariest thing about this group is that they submit feedback based on their preferences for the product, which is often just to meet their needs for a B or a taste, rather than a real need.

Only yesterday in the circle of friends to see the investment manager of a well-known investment agency to the dust-laden two hand ring out of the sun, and self-deprecating.

And a bunch of people, called critics, have a little bit of something on the internet that they can see that can affect the world, let alone give them the experience. Wear Google Glass said that they saw the future of consumer electronics, buy a misfit only to see the two eyes that the goods can lead the fashion trend.

WHO products and XXX products have competition, who is the scene of the Conference of Chaos, will be they brought to talk about special, eager to write academic papers.

Start-up intelligent hardware start-up team, they want the user is basically not the description of the two categories of people, although the two types of people will also say that they have XXX needs to meet, have OOO problem to be solved, but they get the main needs of these products, just to meet their own jiangshan that point of vanity.

Know why the Apple IOS6 launched when did not integrate QQ and chose Sina Weibo? Largely because Apple thinks the user base of the two is not matching.

The so-called early adopters were the grave diggers of intelligent hardware start-ups, not too much, and were shelved after a few days. In the end is the entrepreneur product does not do not have the stickiness, still this group of people originally three minutes heat? I prefer the latter.

As for the early users of smart hardware entrepreneurs, this is another topic, let's discuss it later.