Cyber Plaza to evacuate Shanghai Foxconn Group retail Strategy change

Hakata Digital Department Store Liulin Road will be closed

New 3C Community Shop unveiled

In 1999, Foxconn group Drop Shanghai and opened its first Chinese shop. Today, the Shanghai Cyber Plaza flagship store is affixed to the door of the seal, told the book said: "Because Shanghai new Secco department Store Commercial Co., Ltd. and Liulin Road property contract expires, Hakata Digital Plaza Liulin Shop on December 25, 2012 officially closed." ”

It is also the last store in Shanghai for the Cyber Plaza.

"It is inevitable that the computer city will disappear in China, which has disappeared in the US," he said. The collapse of Best Buy, the second largest consumer electronics retailer incrementally city, in China, is an example. The Chinese market will be able to see the obvious trend in the next 35 years, as the computer city in the first tier of city disappears fastest. Said Yi, secretary general of the Mobile Internet Industry Alliance.

Lost Bo

Commercial newspaper reporter in the Bo digital official website to see, Shanghai Liulin Shop has not had time to withdraw, this is its last shop in Shanghai. "Peak, Bo Digital in Shanghai at least 5 stores." Industry insiders told the newspaper reporter.

Reporters at the Shanghai Hakata Digital Plaza Liulin Shop See, each import and export are affixed to the seal, and in the main door of the glass to see the notice, written on the Shanghai New Secco Commercial Co., Ltd. and Liulin Road property contract expires, Bo Digital Plaza Liulin Shop on December 25, 2012 officially closed.

Just last year, it was reported that Foxconn's Hon Hai Technology Group submitted a listing application to the Taiwan Stock Exchange on its IT store Cyber Plaza. This once brought hope to Bo Cyber Plaza. But the market downturn, in E-commerce and other emerging industries under the impact of 3C stores are not ideal situation.

March 11, 2013, Hon Hai Group subsidiary Foxconn closed with Germany Metro Group 2 years to establish a 3C store in the city, became the Flying Tiger Tesco, steam electrical appliances, gou in the Channel field exploration of the third failure.

Since 2011, the situation of domestic appliances and 3C stores is very grim. The Beijing Pacific Digital Computer City, one of the three largest Zhongguancun stores, closed its business. Last year, Gome appeared in the history of the largest loss, Suning appliance net profit fell 30%, five-star electrical appliances President Wang Jian recently announced the resignation information.

"One or two-line city can buy 3C products too many channels, the traditional 3C channels, as well as shopping malls and operators channels, and other areas of consumer acceptance of E-commerce is also higher." This makes the sales of 3C products increasingly standardized, weakening the traditional computer city sales advantage. "Yi points out," now the capital-driven E-commerce sites are in a state of mutual blood, the result of the price war is to attract a large number of consumers, this part of the consumer's transfer to the traditional computer city is also a big impact. ”

3 c The structural adjustment of the retail industry has also left the direction of the capital market. A senior industry personage said, after the Chinese Taiwan Blue Sky Group was founded Broadway once in the mainland impact on the listing, from Jiangsu Huahai Computer City in the last two years trying to land the gem, have not succeeded. "The success of the digital plaza can be listed on the suspense, after all, this business model has no longer been optimistic about the investment sector." ”

Turn Small Community Shop

In the face of this momentum, Zhang Ruilin, chairman of the International Holdings, said last year that the 2013 Saber strategy will be dominated by boutique flagship stores and mobile Mini stores. Saber has started working with U.S. retailer RadioShack to expand the "Rui-man" brand community chain.

"As a more than 90-year-old electronic retailer, Rui-man RadioShack has more than 7,000 3C retail terminals worldwide. According to the media survey, in the United States, few people do not know that radioshack,94% Americans to drive in 5 minutes to find a core store. "the company said.

Like the Bo Cyber Plaza, the "Rui Man" will also take Shanghai as a starting point.

Commercial newspaper reporter from Saibo, the relevant personnel to understand that there are currently two stores in Shanghai, are currently open in the city of Minhang Cypress area. She said, "Rui-man" This digital convenience store more concentrated in residential areas, mainly to do some product after-sales service and accessories sales, the future of the store will be throughout Shanghai.

The reporter came to the Rainbow Pine Road "Rui Man" brand shop to visit, although the store small spite, the biggest characteristics and Apple retail stores, is to facilitate the consumer on-site experience, but the store customers scarce, and Apple retail stores lively flourishing formed a sharp contrast.

With the Bo Cyber Plaza, there are similar transformation plans with the beginning of Zhejiang's Mei-cheng Group, from Taiwan, such as Broadway and many other channels.

The United States and the company last year and the property Developers Wanda Plaza and Terminal business HTC (HTC) and other brands to try the U.S.-led Digital Life Pavilion format. Its storefront product setup and sales staff arrangement are similar to Apple's model, with high returns from high-end products and the layout of "store Shop" completely different from the previous computer city. This copy of the Apple model of "boutique" sales are also referred to as the industry's future trend.

Yi, however, is sceptical about the mode of electronics convenience stores. "Convenience stores are also divided into categories, can survive are a number of differentiated stores, such as some of the necessities of life you do not need to buy online or shopping malls, for the convenience of everyone will choose to go to the Community convenience store to buy, and consumer electronics is different, for consumers at this time convenience is not the most important, So the necessity of this kind of store is not very strong. ”