Daddy Festival no one knows, Chinese traditional festivals lack of atmosphere

"Do you know what the festival is today?" On the afternoon of August 8, reporters randomly asked 15 citizens in downtown Yaohan Square and MTR Sanyang Square Station. Only one lady who frequented shopping malls responded to the "Chinese Father's Day ", Others said they did not know. In the market of tin city, also did not see other festival hot promotion scenes, such as being "left out."

"Father's Day? Father's Day is not it? Oh, today is August 8, is it from homophonic?" Was told August 8 is China's Dad's Day after 80, Liu touch his head, "that I'll send an SMS to my dad at night. "

Compared to the Big Mother's Day shopping malls speculation fried, Father's Day has been "daddy enough", but there will still be publicity and celebration. Yesterday, reporters even visited the city center Grand Oriental Department Store, Yaohan and other six shopping malls or shopping centers, there is no one Dad's father's day posters. Even in each men's district, only "summer out" and other words. Look at the micro-blog WeChat of each business, only the WeChat in Yaohan has [8.8] "Daddy Day" and explain the origin of the festival. However, the activities are only listed in some men's summer discount information, and "summer clear" the intensity of the activity there is no difference.

Why businesses generally "heavy female light male", "heavy" father "light" father "? Yaohan Department of Planning staff told reporters that no one at the beginning remembered this festival, thanks to a staff reminded for a moment on Monday, so weibo in the scene. Business promotion is to follow the market, women themselves are the main shopping, of course, women's festivals have to devote more power to grab the market. Father's Day As more and more people pay attention to in recent years, businesses will also strive to create an atmosphere and promote themed events. However, the sales promotion is far narrower than that of Mother's Day, just men's wear, sports and some gift categories. Many people in China's traditional Father's Day have not heard of it. There is no market foundation and it is no wonder meeting cold.

However, online, Daddy Festival is still quite concerned about yesterday's friends send their own blessings SMS, gift information, tourist routes have been topped by everyone, thread enthusiastic, with one sentence to convey to his father's blessing. Some users who did not know the festival originally said that they would bring a gift to Dad on the same day. (King Wei) link:

It is understood that Father's Day, China's Father's Day, was started on August 8, 1945 by some patriots in Shanghai with the purpose of commemorating the fathers who sacrificed their lives in the anti-Japanese battlefield. After the victory of the Anti-Japanese War, the National Government decided on August 8 as "Father's Day" (homonym). And on August 8, the two "eight" words overlapped and become the "Father" after being deformed. They are easy to remember and loud.

Compared with the Father's Day on the third Sunday in June in Western China, the traditional father festival of China appears to be "insignificant" with a lesser impact. It is reported that China's Father's Day was established earlier than the Father's Day in the West. The United States signed a presidential announcement in 1966 proclaiming the establishment of Father's Day until 1972, when the United States President signed an official document setting the Father's Day as a permanent United States anniversary. China's Father's Day was established in 1945. The establishment of China's Daddy Day is to honor the patriotic significance of heroic fathers for their country's dedication. The Western Father's Day is for pure gratitude.