Daily Network: The marriage of business and brand

With the brand business trial hand E-commerce platform cases appear, brand manufacturers condemn the power of the platform without authorization to sell their products also increased. What is the future of love and hate between the brand and the electric business platform?

A hit

From the perspective of E-commerce Transaction mode, it is the most direct and easy way to realize the benefit of the traditional enterprises.

At present, as a sales model, the consumer industry in China has more than 12 years of history, trading methods, logistics and other aspects of relatively complete, and has a certain number of customer base. China's Internet business continues to develop, the convenience of online shopping and the credibility of the continuous improvement of the recognition by more groups, the market share of consumers is expanding.

"2011 is China's One foot has entered the mature stage, 2010 is only the pain before the maturity." Since 1999, China's E-commerce business has undergone more than 12 years of development history. As an internet industry, the enterprise has too much time to invest in supply chain management, and for front-end services, the enterprise has a wealth of experience. It is expected to reach 650 billion yuan by 2013. The study of Analysys International (analysysinternational) believes that.

Many traditional enterprises are facing the transformation of sales mode, in order to ensure the number of consumers, and actively adapt to the transformation of consumer consumption mode has become the key to transformation. At the same time, brand enterprises have a good reputation and a part of the loyal consumers, which is an important advantage of competition. Traditional enterprises with the help of consumer platform, to provide consumers with more convenience, as a shortcut to development.

The electric dealer provides the development platform, the brand company provides the high quality product, the two are equal, hit.

Hold the hand of the son, mutual benefit and win

"The depth of cooperation between the electrical business and the brand is beneficial to the cosmetics industry to the direction of professional services, on the one hand, improve the consumer's shopping experience, on the other hand for the brand to provide a broader display space for members to bring more sticky degree." "Industry insiders to reporters that the brand to keep pace with the times, to seek the latest sales channels, is the general trend."

Daily Network CEO Ching in an interview with reporters, said, every day the net in the beginning of the venture to make cosmetics vertical business website, which has been focused on the field of genuine cosmetics for 12 years, we pay special attention to the construction of brand and channel, because every day the network will always improve the cosmetics industry to more professional direction and as a development goal.

Market cake has been segmented, e-commerce development so far, it is true to the traditional brand sales channels formed a great impact, adapt to the market environment, the impact into a perfect enterprise is a driving force, is imperative. As a result, many traditional brands in the choice of Internet form to make constant exploration.

Industry experts analysis, the best choice is to work with the excellent vertical electric platform to cooperate with the use of excellent vertical manufacturers in marketing, warehousing, logistics, professional advantages. At the same time, combined with a large number of effective consumer groups, to ensure product sales performance.

At the same time, risk cannot be ignored. "Brand manufacturers choose whether to cooperate with the electric business platform, and the current brand is facing the credibility of risk, a lot of buy, net purchase credibility is not high, may thus reduce their brand strength; if you build a website platform, from the capital investment and professional management will pay a huge cost." Industry insiders said.

The brand merchant and the Electric Business Union, holds the hand, the mutual benefit wins-win, but how reduces the risk, promotes the benefit maximization, becomes in front of the two new problems.

The way of marriage, the advantages and disadvantages

According to Eric, Analysys, and other data surveys show that almost every quarter of the list of the number of operators of the platform has been very small changes in the competition between the domestic electricity companies can be seen.

Daily Network CEO Mr. Ching said: "As China's largest genuine cosmetics fashion shopping Network, every day the network has always insisted on choosing high-quality and credible brand manufacturers and suppliers for their own partners, such as with Homoserine China's deep cooperation." With the electric business industry in the ascendant, competition is increasingly fierce. The competition of the electric business platform is the competition to the customer. Choose well-known brand cooperation, on the one hand, high-quality products to gradually enhance their image, on the other hand can directly take over the well-known brands of loyal consumers. The combination of electric business and brand is the shortest way to win the mutual benefit

At the same time, the credibility of the electrical business enterprises to be improved, in the coming period, standardize the industry order, to ensure the brand and the overall interests of the industry, will become the focus of common efforts. And the brand needs to adjust the internal sales structure and mode, in order to promote the full use of the Electronic Business platform.

Industry experts analysis, it can be said that the traditional brand to e-commerce closer, but also to promote the future of the overall development of the electric business industry a big power. "In order to meet more rich user experience, brand dealers will inevitably introduce E-commerce as a new business model, all kinds of group buying, cosmetics and other enterprises in the application form into the social network, and on it to complete the understanding of goods to buy goods and evaluation of the cycle of goods." Analysys International analyst analysis.

Choose the object of marriage carefully, make clear how to use the resources, avoid the advantages and disadvantages, become the key to the success of brand and electric business. Every day the net takes the tentative step, also represents the brand merchant and the electricity merchant a new development pattern and the tendency.