"Daily people Focus" Zhou: media people mislead entrepreneurs

Entrepreneurs are very smart, and many media people mislead entrepreneurs.

Our entrepreneurs are also very smart, I have always believed that in China in the future, in various industries must be, especially now, after 85 and 90, there are very many excellent talent to stand out. But I think, perhaps too many people like me, is a turtle, has not been out of the country, there is a very important misunderstanding, a lot of people who do the media misled us many entrepreneurs, including New Wengwen such media people. Because it is very simple, do the media people understand that today you write a story, it is not legendary, not magical, not wonderful, this thing can not see. So it is important to write a young man how a rookie, suddenly one day the skill, became the martial arts leader. Wuxia novels are written in this way, and the stories of successful entrepreneurs are basically written in wuxia novels.

I do not know whether you have such a doubt, Google two entrepreneurs are two PhD, Facebook Zuckerberg is a college students do not graduate, they must be gifted no doubt, but why they can in such a short period of time, to make a number of world-class and even the leadership of things, And the company is doing a good job. Many internet entrepreneurs in China have a good idea, a lot of passion and enthusiasm, but our company's growth rate is obviously slow. We sometimes have a company for several years, look at their dissatisfaction, also feel not like, lack of a temperament. There are certainly a number of reasons for this, and today I'm not going to bombard the giants here, so let's not push our own responsibility for the failure of entrepreneurship to the Antarctic continent, or to other countries.

Looking for the reason, I had this doubt, I went to Silicon Valley many times, I asked them this question. Including I also collected a lot of information later, I found that in fact, there is a thing in Silicon Valley people do not advertise enough, you look at all the materials, Silicon Valley in the promotion of two things, a talented young man, this is absolutely magical. Then propaganda VC, it is very magical to get a lot of money. In fact, these American companies that do a good job there are people behind them, these people they call master, even in Silicon Valley, there are gangs, Yahoo Help, Google, ebay, are successful entrepreneurs, they may retire, may also be in these companies as executives, but they are in these industries, It may not be as sharp as a young person, perhaps older, but has a very deep business experience. So these people, they tend to invest in advisers and angels, like Xiaoping, who have a role to play in the back of many innovative companies in the United States.

If you look at some of these materials that are not very systematic, for example, Steve Jobs was the same as the two-doctor of Google's master, maintained a good relationship. In fact, there are at least two instructors behind Facebook, with experience. So that's the answer to a puzzle that is to say, I have always thought that there are artistic geniuses in the world, there are also product geniuses, technical geniuses are not missing, but business genius, frankly not like people think, a person who has never worked a day, a person who has not even graduated from college, he is also a business genius, It is impossible for him to manage 3,000 people easily and manage 10,000 people. Including their business decisions, you see they can make the right decisions beyond their age, and honestly I want to get rid of these rings, the media didn't write these real things, they shaped the legendary heroes, they are legendary, they are heroes, but they can't ignore the role of the master behind them.

So I also said that Silicon Valley is full of innovation, in addition to the endless innovative young people, in addition to sitting in the tree VC, in fact, these teachers are also making investments. To put money through the circulation to young people, more important than money is to put them into business problems, their lessons, I think this is the most valuable intangible wealth, teach them to young entrepreneurs, so that young entrepreneurs can really less detours.

I would like to cite an inappropriate example of a company that has done quite a good job of stealing food, and almost became a Chinese Facebook. Although later, because the Antarctic mainland also began to become popular stealing food, the company will be off the food, this is the external reasons. From the internal reason, in fact, it made the wrong judgment at the key point, did not open in time, did not correctly realize its own success, may have the quite part is the luck, is the opportunity, did not turn this accidental to become inevitable. So many entrepreneurs, your first product a shot and red, may have made a good prototype, how you really put the business every step is not wrong, it is difficult.

I am also very sentimental, I am qualified to say something else, almost because I am the biggest loser in China's Internet, loser. Originally I did very well, and then not inferior to Baidu, but then I made a few important mistakes, so that the opportunity to lose the market. This loss, as everyone may say today, is definitely a lesson for tens of billions of of billions of dollars. I think this is not distressed, I have more than the disk, is to how to avoid this error.

Made the most important wrong decision at the time, special worship of foreign companies, think you can use the resources of foreign companies, capital, technology, hurried to sell the company, the process of selling lost a lot of control and leadership, a lot of unequal terms, they are not conscious. I have been thinking, if I can sit time machine now, I can go back, I must give the Zhou to find such a master, a little experience, see a little higher, see the trend of China's Internet, I have such experience, may not make such a mistake. I wouldn't say 2006 is going to start again.

So I hope that many of us entrepreneurs, in this respect can adjust the mentality, is the beginning of their own, do not feel that they have a good idea, this is baby. Then people to cooperate with you is to take advantage of you, you think I will own this thing how to do this, and finally you do not, 100% is zero. There are entrepreneurs who say I'm rich and don't need to raise money. I said you don't need to raise money, but you need to be wise, to melt into other people's experience, and to integrate others ' intelligence.

Sometimes a somersault can not fall, a product go wrong may lose a big opportunity forever. This is how I feel inside. Including 360 and many startups, I can also feel that many startups are not good at using the support of other companies. For example, Zhungchengsu, also regarded as a number of entrepreneurial, the past play is very fierce. But even so, he is also very correct use of Baidu's resources, in exchange for the financing of Baidu, in exchange for the support of Baidu, so that he obtained rapid development, today growth woo Ctrip have a fight, this behind a lot of things may Xiaozhuang also do not want to talk to others. Including successful people, may not be willing to admit that someone behind me to help me, we are willing to say very cow. But I never believed this myth.

First class for the entrepreneur

Every Chinese internet entrepreneur should read this article first before starting a business. It's a summary of Yin Seng's views on the issues of innovation, subversion, entrepreneurship, the Internet, and mobile Internet, as he interviewed Zhou about Bat (BAT) relations, roughly representing how startups are in Bat (Baidu, Alibaba, Tencent dominates the world in the search for space, survival and development experience, which includes a lot of his personal combat experience. This article is authentic, completely according to Zhou interview oral finishing.

Now people also through Taobao or Baidu app to buy things, but micro-letter know you chat everyday content, where you go, it can recommend products to you, micro-letter may lead you to its electric dealer website, seemingly micro-letter and Baidu no conflict, but in the future it can subvert search, Because the micro-credit account may appear some voice robot, you can send them a request, the search of the portal may become a micro-letter, rather than the search box.

The gap between us and the Giants is still great. We are mainly doing a few things: first, we are not social networks, wireless need security, security must not be a master of your life in all aspects of the company to do, and secondly, we are the largest market in China's Android. In the future, we are China's second largest search engine, how to make a breakthrough in wireless search.

Sometimes subversive innovation does not require new algorithms or Coca-Cola recipes, all subversion from the user, only the user gains, you can subvert.

What are the chances of subversion in mobile phones? Micro-letter is a good opportunity to subvert, subversion of text messages, traditional telephone, so the opportunity is not much. Micro-letter user experience done very well, even more than a lot of small and medium-sized enterprise experience also do well, is not a simple copy of rice chat, it's a lot of functions beyond the rice chat. It does not have the problem of Baidu (excessive commercialization), from experience difficult (subversion). It doesn't make money, it's free. It even overturned the operator, and it was better to pass the photo experience than MMS.

For most entrepreneurs, there are two paths: in the past there were large and medium sized companies in the industrial chain, now either a small company without a dream, a unique content such as a game, a micro-mail and Apple App Store, and the user doesn't belong to you. The other way is subversion, but there is little chance of subversion.

Subversion is often not intentional subversion, deliberate subversion is difficult. There are three ways to subvert it: to invent a technology that is difficult in China; experience subversion, that is, from complexity to simplicity; third, business model, the original expensive to become cheap, the charge to become free.

In the next two years, in addition to electricity and O2O such areas will be cut more broken, there will be some opportunities, in the pure Internet field, there may be several companies, such as Tencent, a single big, the bottom 35, are more small companies. Small and medium-sized companies either do content providers, do a split, or do alliances.

Mobile Internet and the traditional internet is a different industry, can not wait, do not think in the traditional internet under the tree can be waiting for the rabbit, on the mobile internet can wait until the rabbit, you have to have a complete mobile internet ideas. The key to wireless internet is discovering user needs. The opportunity we are currently discovering is the Third-party application distribution market, mobile phone security.