Dairenguan: A brief introduction to eight common forms of soft text

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Soft Wen, simply said, is an article mixed with advertising content. It is clear from here that the core of the soft text is an article, not an advertisement. So in writing a soft text when the mentality is still put on how to write a good article as the core, and then consider if the advertising content into the integration, without affecting reading articles, and even enhance the readability of the article.

1 News-Type soft text

This kind of soft text usually imitates the tone of the news media to write the article, giving people a sense of authority. Not all companies, the website held these things, public welfare cause will be the attention of media journalists, planners think out of "you do not pay attention to report us, we will report ourselves," then came out of the news-style soft. For example, some corporate events, public welfare undertakings, can be written in the form of soft text to publish. This kind of soft article appears very authoritative, may let the reader to the article mentions the advertisement content to be convincing. Generally this kind of soft paper is used in the following situations to write the publication:

A: The website was established, the company opened

B: Want to launch new products

C: Major development, such as VC investment, cooperation, listing, acquisition

D: Public interest activities, charitable sponsorship

These appear more formal content, you can use the news-style soft text. For example, the establishment of the site, the company opened, not all companies will be media attention, and even some well-known enterprises will not necessarily be concerned about, only low-key treatment; If you want high-profile openings, high profile on-line, inevitably need a series of media PR, will be ready for the soft text through various channels released, Even such large enterprises as China Unicom, online some products before also unavoidable to and a large portal site and some newspaper media to communicate well, before the product on the line before the preparation of the soft manuscript issued to these media release, so that the product on the line can have a vigorous scene.

2 Comments Category Soft text

Get attention by writing some critical articles, comments naturally directed at some popular events, popular characters to comment, these have the eye basis of things, if you write these things commentary, there will be a certain degree of concern on the basis, as to the celebrity gossip like, will certainly attract fans attention, Therefore, the critical point of the soft text is to catch hot spots.

I wrote a soft article in 2010, at that time in the webmaster Circle most of the issues will be the issue of Web site filing, one of the new record system to become the webmaster circle the most concerned about a news, stationmaster every day for the record worry, the new record policy became Webmaster Circle Discussion topic, so I wrote an article "New filing system, Where the individual stationmaster will go "(see the final case Analysis of this chapter), this is a commentary on the current suspicion of the new filing system, and the comments made, as well as the future of personal webmaster facing the new record of the system of three, the first, large-scale web sites, continue to use the domestic mainframe, according to policy, the second; Small sites, spam sites to choose overseas host, which compares three kinds of exempt host, South Korea host, Hong Kong host, the United States host, because I am selling South Korea host, and South Korea host does in terms of speed and stability compared to the United States host and Hong Kong hosts better, so in the article recommended. After the release of the article, published to a number of webmaster platforms, in the short term quickly was a large number of reprinted, in some large webmaster class sites, such as Chinaz and Admin5 are in the home page important position recommended. After one consecutive months, a large number of people started through Baidu search "hyper-visual data South Korea host" and other related keywords to find me in Korea host sales platform, and to facilitate business cooperation. The advertisement information through this kind of article recommends to the reader, the reader agrees with the article in the opinion, will follow the article the advertisement information to complete the transaction.

3 story-style soft text

Using the readability of the story and the information of the advertisement to integrate, and the advertising message may have a certain relationship with the protagonist in the story, I believe we still remember the 2010 Spring Festival Gala, Zhao Benshan and Little Shenyang cooperation of the sketch "donation", although the sketch is not an article, but the sketch has a narrative, there is a great similarity, If the sketch is written in the form of words, is a typical story of the article. The sketch is also mixed with many soft ads, the simplest is the role of small Shenyang in the "Sohu Video reporter", the soft ads and the identity of the protagonist of the story linked. In addition, soft text ads can be linked to the plot of the story, as one of the fragments, one of Zhao Benshan said, "Can see on the Internet", small Shenyang say a "very simple, you play Sogou on the computer, you two came out" "is the way to search the dog you two" small Shenyang partner said "Sogou is an input method, As long as the input method on the two-digit name immediately came out, not only on the computer, the mobile phone also has ", this will be soft advertising and story of the plot of the combination of humorous dialogue appears in the episode." There is also a form, is appearing in props, "donation", later came up a play widow, carrying the "national cellar" wine as a gift to donate Zhao Benshan. There will be a lot of "props" in the storyline, and these props can also be advertised.

One of the greatest benefits of storytelling is that there are story themes that can lead readers into story situations, thus ignoring the soft ads inside. And in the story soft text is also easier to install soft ads, can be in the protagonist's identity, plot dialogue, the story of props and other things in the placement of soft advertising.

4 Experience-sharing soft text

Tell others about your experience through the passage, and in the article, mention the advertisements to advertise, this kind of soft paper for some of the technical threshold of the industry, experience-sharing software, writing articles through a more proficient in a field, we can put the advertising information through the recommended way to be mixed in the article, such as a senior software engineer, To share your experience with PHP, how to learn PHP from zero, the article tells the programmer from the knowledge of PHP to learn about PHP, and finally became a senior software engineer, and published a book called "PHP Raiders", so through this "how to learn PHP from the zero" article , by the way, recommended the book published, readers believe that the author of this article is an expert, so also very much believe that the experts recommended books.

In addition, experience sharing class articles, but also can be advertising information as a case for analysis, such as I have written a soft wen "free shop agent, no profit How to do?" ", this article is about the current online shop model, which is a specific case to explain, that is, my wife's a consignment experience, Consignment products are urban Sunday products, to specific cases for analysis, readers more easily read the meaning of the article, but also understand what is the shop consignment, after the article released, a lot of novice shop to contact the city of Sunday official chat shop sales, not only a lot of novice shop long through the agent City Sunday shoes make money , and the city of Sunday has also been a lot of the sale of shops and Taobao in the development.

5) Shopping-style soft paper

Shopping-style soft text and experience sharing some similar, shopping guide soft wen more focus on the analysis and recommendation of products, through the guidance of consumer shopping and will recommend the product, similar to shopping malls, such as you run a professional Nokia mobile phone shop, you can write a number of Nokia mobile phone comparison evaluation articles, In the article on the different models of mobile phone performance, use and other differences, suitable for different groups of people. Then recommend where the reader can buy authentic (guide it as your consumer).

Or your product is clothing, your clothing mix and match, and finally organized into the article "this winter wear the most fashionable", your product mix diagram show and pay attention to the inside of the fashion factors, triggering the reader's interest. Finally guide to your shop for consumption.

Your product to carry out shopping guide information packaging, packaging into the way consumers like, let this article become a consumer shopper.

6 Popular Short Soft text

A lot of very short articles, the speed of transmission, through the QQ, micro-blog, and other tools quickly in the spread, these essays are very concise, many are some summary. For example, look at this short and concise essay-style soft text:

1, the cause must have, but not too big, too big every day someone to report, bother!

2, the husband must have, but not too small or too old, too small to coax, too old is boring!

3, the hobby must be many, but the craft must not be too fine, too fine is time-consuming and troublesome!

4, son must have, but not too handsome, too handsome, young girls often come knocking at the door!

5, their own website must have, but can not too bad too much, more then the trouble, such as blog, no one can not see, the function is still less, Yahoo webmaster The world is good, 100,000 reward new webmaster, not only built free money, fame and fortune.

6, clothing must have the taste, Ronde, Marisfrolg, Baozi to pick their own kou position can; not necessarily Gucci or something!

7, cosmetics must be fine, but the brand can not be too miscellaneous, too miscellaneous will hurt the skin, Lauder on the line!

8, Sable must have, but not often wear, often wear a degenerate suspicion, but also be disturbed by the Animal Protection Association!

9, travel must be more, but not too frequent, over frequency is for the airline donations!

10, QQ chat must be, but not too long, too long without makeup will be like a cute panda!

7 Emotional Soft Text

People in the face of the most vulnerable, if your article is very moving, the reader often will not pay attention to the inside of the advertising part, because the reader has been completely softened by emotion. In the emotional story, often do not know that they have been inside the "soft advertising" captive. This kind of soft wen, is usually to use their own touching stories, love, life, entrepreneurship and so on. For example, a Super Station forum moderator, the net called "small bald with fluttering soft", he is a disabled person, at the age of 16 had a malignant osteosarcoma, had to do an amputation. Also to the future life of the road brings a lot of inconvenience. Work to find one after another, all due to the inconvenience of action by the company dismissed. After the marriage also faced unemployment, the husband, also will be a father, oneself became the pillar of the family, the pressure of life is big, in disregard of the opposition of the family, decided to online business, to do the Web site through Taobao customers to make money, all the way to learn, and finally from the beginning of not much income to the last month's income tens of thousands of dollars.

His experience was later written in an article entitled Children, Dad is not Li Gang, but can give you more important wealth "this article on the Internet by a large area of reprint, you can Baidu" children, Dad is not Li Gang, but can give you more important wealth ", because this article everyone gradually know such a" handicapped " The presence of stationmaster, slowly his story began to arouse the attention of the media, after the media interview, Jung Jun in the industry's fame also gradually come up, because his entrepreneurial emotional story and the industry in the shop long well-known, and his site has slowly received the attention of the store long, from the small bald head in addition to Taobao guest's income, Also often with the shop long to carry out other aspects of business cooperation, Taobao guest business is also more and more prosperous.

8 Promotional Soft article

Promotion will also have a lot of themes can be written, such as once a friend of Taobao mall shop, because do promotional price modification error, and was a buyer found, instantly photographed products and payment, but the price is a big loss. But the most important thing is the integrity of the business, or decided to ship, and to the buyer to call, told the buyer this is due to the price set error, but the seller will ship as soon as possible. Bought after listening to also very happy very moved, recognized the business integrity problem.

Finally the merchant sent out the product, then he wrote it out, published to each consumer forum, blog, but brought unexpected marketing effect.

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