Dairenguan: About search Marketing two-dimensional theory about my understanding

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Some time ago in the point of stone interaction to see an article called "Search Marketing Two-dimensional theory", which has a picture

There are a total of keywords, content, code, outside the chain of these factors! SEO In my opinion is really a very comprehensive thing, if you are a professional SEO, you can at least understand the Internet company all the posts are how to do! Next, I understand the picture!

First of all there is a different opinion is that outside the chain, should be linked to (outside the chain + internal chain), and secondly I think in addition to these 4 factors, but also to add a factor, that is, "user behavior", although not very obvious, but Google Baidu has been in the rankings by this, Users through the search engine into your site, his behavior will also affect the ranking of search engines, such as a user through the first page into the list, glanced at, immediately closed, immediately selected the 2nd page, after browsing for 3 minutes! I believe not to say also know that the search engine will gradually move the 1th page down. So start with five factors that I'm talking about: 1 keywords 2) content 3 code 4) Link 5 user behavior

One: Keywords and web mission

Each Web page is bound to assume one or several key words of the mission, that is, you this page with a key word association is not big, because the search engine is the user to use the keyword search, so seoer must be on each page of the site to carry out a keyword mission assignment, For example, the mission of the home page is a popular core keyword, Column page mission is some of the relatively popular extension of the keyword, and detailed page mission is a large number of long tail keywords! and keyword selection is also the first step of SEO, but also the most important step, Last published talk about SEO first step: Keyword selection approach and strategy is also very good about the keyword selection strategy, on the keyword selection is still very confused friends can first look at this article to understand the key word selection, keyword selection is the direction of choice, so the first step is wrong, on behalf of your direction wrong.

Second: The content is flesh and blood

Users are looking for content, not your keywords, not your site's code, content is the most important for users, but also for search engines, as long as your content is very good, your content will be valued, some people say "SEO is the content of the king" This sentence has a certain truth, also explain the content of the important, But SEO is definitely not content just, beauty go out also need to dress up to look more beautiful, the same content outside the keyword factor (again good content, can not embody the keyword, will lose competitiveness), code factors (redundant code so much, you are not embarrassed search engine?)), so the content is very important! Content is the best original, as my blog, has been adhering to the original, and there is to be unique, high-quality! I have no people, people have my sperm!

Three: Code, we do not embarrass search engines

The code is entirely out of search engine technical considerations, such as redundant CSS code, JS code outside, is completely hope not to interfere with the search engine crawl normal content, the title of H1 processing, we completely hope that better tell the search engine this is the title, this is important, we have been advocating Div, I think will enhance the competitiveness of the Web page, but also because Div can streamline the code, so that your content more prominent, more easily crawled! Through the code factors, we better dialogue with the search engine, more convenient search engine for us to crawl. Don't embarrass search engines

Four: Link factor, internet voting war

SEO links and Super Girls vote is about the same, haha! The concept of voting must be established, within the chain is the group of friends and relatives, a large area of the chain is fans, the public judges! A bit different, the vote of the person's weight is not the same, and your site's relevance, and not the same, For example, your website gets a link to the homepage of Sina Net, so you hair, this voter in the search engine speak the weight is very high, search engine value link is not difficult to understand, because the search engine is the most core is ranked, any one of the rankings need to vote, what the mainland's most popular male singer award! So the link as the search engine in the eyes of the voting factor! As long as you rationally organize your internal links, you can refer to a recent blog post "SEO step three: How to weave your internal link structure" and have a large number of "fans", with a large number of authoritative "fans", The authority of fans like super Girls stage on the public review, measurements judges teachers, their voting rights are big, so you have to try to canvass (of course, the Internet to create garbage this is the search engine does not allow)!

Five: User behavior is the final validation

User behavior should be the final check, you have very good content, you have a large number of "fans" support, your code is very pleasing search engine, your keyword capture is very accurate, so the search engine put you in the first place, but you can get the final victory, the user's behavior to verify, This is also the current search engine investment is very large, such as Google Analyst free use, the introduction of Baidu statistics, the current search engine users should also be in the cookie tracking, expected in the user behavior, the search engine will make greater work, search engine rankings will be more and more scientific!

The above is my understanding of the two-dimensional map of the search engine, while other factors will also affect the SEO, such as Tong said eight major factors! I think all of them as a very classic SEO learning materials, are very worthwhile to learn and dig.

Author: Dairenguan @ black Humor

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