Dairenguan: How to successfully get out of small and medium personal website

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I think the website is a very magical thing, because this path and the traditional offline business is very different, can also bring me fresh, but do the site must be successful to go out, this go out does not necessarily mean how much traffic you have, but really how many users know your site, if you say you do not know your site, Your flow value will be greatly discounted.

Although I said that my site has not been successful, but thankfully, my site in step by step out, there are many friends know the Super station, there are many people in the outside or Super station platform will talk about the Super station. Although the site to make traffic is very important, but the flow is only a foundation, the site is the success of our real concern, or even if the site is very fat, but also only puffiness, a lot of good business models do not succeed in grafting. And speaking of going out, more image of the site is the user's recognition, the formation of their own brand, when the user thought of a certain problem, your site can be flashed from the user's mind, then, your site has been in the minds of users to occupy a place. Today to talk about, a website want to go out, should do some of the efforts.

1: The most taboo big website, small service

We should advocate small websites, large service, but most of the small and medium web site has been doing a big web site small service Things, simply said, is the depth of the site is not enough, the theme of the choice is too broad, the content of a block piled up, but for users, enter such a site, do not know where to start, And because the size of the site caused some details of the processing is not fine, such as picture distortion serious details such as problems, the end will lead to users do not know what to get from this site, so also can not form the user's mind brand site, so the site to fine, seize a small demand, and then increase the depth of this area, The service is big, embodies the characteristics of small web site large service, so that users can be attracted by this depth of service, and in the face of this demand, you can think of this site the first time, thus forming the site's own brand, So many of the days only update an article blog can do more than a day to update hundreds of articles on the site to do the success.

2: Dialogue with the user, approached the user

Users browse the site, you can get what they need, but the next time may not be able to recall the site, so be sure to talk with users, what is the era now? Social media age! Web sites and users don't necessarily have to have one-on-one conversations, but make sure that the site is exposed to the user community, So that users can really feel this site behind the original group of people with such a large, daily service to them, so social media is the best tool, build a blog, open micro-blog, visit the forum. Do everywhere in the figure, which is also a lot of friends of my evaluation, said in there can see "Dairenguan" figure, hear this sentence I am very happy, so I have successfully through my form and everyone dialogue, although and a lot of people one-on-one dialogue is difficult to achieve, but can only write their own many things in the article, By submitting, blogs and other forms of dissemination, to some fragmentary experience, life through micro-blog to convey the feedback of friends, but also through micro-blog forwarding solution, in addition to a single help a user, more can let more other friends with similar problems can quickly understand.

3: Retain users, online interaction

2nd to talk with users, this point to retain users, in their own site and user interaction, which should be more effective than external dialogue, the simplest form is the forum, the site with a forum platform, so that the site's friends can stay to exchange interaction, Now do a very important data site is the user's stay in the site time, stay longer site natural site value is greater. This is the same as television, the simple flow is not to explain the problem, because the user in the crazy by remote control, browsing TV, the end will be locked in a station, and look for a few hours. The same is true of Web sites, if users are mostly just passing through the site, then the significance of the site traffic is small. So be sure to retain users, so that they can online activities, this user accumulation over time will bring a certain brand effect to the site. I have always felt that BBS compared to CMS is more valuable, and later can explore more profit model.

4: The user experience must be good

Most of the user experience reflected in a number of details, in E-commerce sites, the user experience is particularly valued, because your experience is poor, will lead to low conversion rate, and low conversion rate is the last site sales, so in the E-commerce site is particularly important. But this does not mean that other sites are not important, instead, I think that more important, because it will not directly affect your earnings, but will affect the development of your site, I think the impact on development than the impact on the income more terrible. Because this is like, your users in the process of using your site is constantly tortured, the environment is so bad, can only choose to leave.

5: Mature Profit model

Why to talk about the profit model, because your site can make money, and more mature, then you can be in marketing more input, although I do not agree, network marketing must smash money. Because a lot of free marketing mode, such as SEO does not need you to spend money, but can bring you more traffic, but do not need money marketing does not mean no cost, he spent a lot of your time cost, there are many resources you still have to pay to buy to do better, such as the site to do some activities of the prizes, Site to do some of the input of SEM, portal soft text input. A lot of resources are not available for free, and the free stuff is being done and paid for you to pull away. So I said, a site want to continue to develop, income is very critical, there is the pace of income can be a big, no income, only timid forward.

In this, we don't talk about business models, team building and so on, this article is mainly to give some small sites, especially personal site some suggestions, because the personal Webmaster brand awareness is not strong, which also led to do for many years personal stationmaster still is the main reason of personal stationmaster, individual stationmaster is called Root, Grass roots grow in between the stone seam, stubborn production, while using some loopholes to make money, is a personal webmaster, but I would like to say that the stone between the life and use loopholes to make money is not the same thing, can really stand in the stone between the gap, to achieve a real root, and those who use loopholes to make money for the webmaster, such as loopholes are filled, Back to the original.

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