Dairenguan: Three little insights on microblogging marketing

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Microblogging marketing, in fact I have been doing, although not experts, but also is a micro-Bo marketing began to now has been operating in the actual combat, of course, I may be part of the view of the people do not agree, but this is okay, today just will be some personal microblogging marketing some small sentiment, we can discuss together.

At present, I operate mainly in two types of direction, a class is our Super Webmaster network microblogging marketing, this piece has not really to do, mainly to write my personal Sina Weibo @ Dairenguan, today do not do the discussion, the other is a fashion of micro-blog, is based on Tencent Weibo, although many people may feel that Tencent Weibo less than Sina Weibo, In fact, I do not think so, I think Tencent Weibo late support and development stability will be better than Sina Weibo, and I do fashion groups, I think Tencent Weibo will be more suitable to do. Of course, Tencent Weibo also has some of his shortcomings, here is not to comment on, or directly tell me some of my personal microblogging marketing sentiment.

1 Vertical Account more valuable

Many people choose to do micro-blog marketing will choose to do personal Weibo, personal micro-blog and vertical microblogging is the biggest difference is that the individual micro-blog is to write their own micro-blog, vertical micro Bo is for the audience to write Weibo. Personal charm is limited, unless you are a certain industry a bit well-known people, your opinion is enough to attract industry colleagues. In general, we will choose to do the vertical account, such as you want to attract some girls like to dress up, can make a "makeup tips" micro-blog, you want to attract some like to buy clothes, love to dress up girls, you can do a "fashion matching" microblogging, if you want to attract some people like to travel, you can do a " Global Travel "Weibo. This kind of microblogging is accurate and has its own content, which gives you a reason to focus on your audience, because content, and like your microblog. This type of vertical account, the number of specific groups to subdivide, such a precise subdivision, for micro-blog marketing is more valuable.

2 The new account relies on active attention to attract people to listen

This method, although it looks more mjj, but up a lot of people in doing so, I also think it is not a cold, harmless, can operate. A new account, just like a micro-blog island, you have more content and no one can see, so what to do at this time, is to take the initiative to focus on your potential users, pay special attention, this is said to be a potential user, not all users to focus on a, for example, you are now doing a "makeup tips" aspect of the microblog , then you pass the microblogging function, the first step through the label "makeup" "Beauty" and so on, to their own dozen of these labels are your potential users, and then according to gender, age, regional and other factors to subdivide, daily active to focus on a group of users, generally I will choose the number of fans in the "50-500" This range of groups to pay attention to, because they do not have a lot of attention, so particularly rare your attention, of course, according to your actual operation, you can expand the scope. When these potential users see a microblog called "makeup tips," she will look at the microblog, be attracted to the content, and focus on the microblog. Wait until your attention has reached an upper limit, you can put some of the early attention to the bulk of the cancellation of attention. So repeatedly to operate, in the account number of listeners reached 10,000, is a new account period to complete a good transition.

3 words and large band s are the practice of maturity

Just talk about the new account of the practice, when you have a certain number of accounts, and have a good audience number, these two ways is to drive the development of the most important weapon. The first is the word Lao, the so-called chatter that is non-stop, has been in the release of content, of course, has been a bit exaggerated, and this brush-screen approach, may also lead to account is blocked. It is generally recommended to use timer tools for regular release of content, every morning to night, every time a tweet, my habit is every 20 minutes released. The advantage of this approach is that you have a certain audience base, a tweet may have dozens of forwards, then 10 Weibo is hundreds of, 100 micro-blog is thousands of forwarding, each time the recommendation on behalf of your audience to help you introduce a new audience, so the advantages of the word Lao is here. The second is the tuba with the trumpet, for example, you have a large account of 1 million fans, then to cultivate a number of other small accounts is very simple, this and the word is similar to chatter, nothing more than the use of large audience forwarding to recommend small accounts, the general practice is to use the timer, a few forwarding time to do a timed forward. Here is a little rough, concrete can be in the actual combat details to adjust.

First of all, this three-point sentiment, will be more on the microblog marketing personal experience, micro-blog marketing, I personally feel that the size of the current can be comparable to SEO, this strength I am really feel, the article three points I believe that many contacts with micro-blog marketing is still more confused friends will help a lot more, As long as you follow this implementation, I believe it will certainly lead to the development of your microblog marketing. I will also do more about micro-blogging marketing, I hope that micro-blogging marketing can help my site's development. You can also pay attention to my Sina Weibo @ Dairenguan Exchange.

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