Dairenguan: Urban Sunday Women's shoe recruitment agents Soft article case explanation

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This is a city brand shoes brand recruit network agents to join the soft wen, this is my initial work, but also after my blog opened soon, an old friend, net named "Wine Red Ice Blue" webmaster, we call him as Red elder sister, Red elder sister has been a full-time webmaster, and then joined the women's brand city Sunday, Director of electronic Commerce Department. Urban Sunday women's brand online or more famous, especially in Jiangsu and Zhejiang area, in all kinds of large shopping malls have counters, but before the arrival of Red elder sister, they do not have E-commerce department, on the network is also a blank. Red elder sister joined the first thing is to put the company into Taobao Mall, and then recruit a large number of agents to join together big City Sunday network market. At that time, my wife as the city Sunday the first batch of agents, began to do Taobao shop online. After running for a while, Red elder sister asked me to help their company write a soft text recruit agents, I promised to come down.

The article reads as follows:

Look at the title "Free Shop agent, no profit How to do?" Sounds very boast, but I can say that this is the current Taobao open shop, especially in the early days of the shop is very commonly used methods, free shop agent, that is, you can pass the agent of other people's products, and then reach the purpose of opening a shop, the General People open shop, the most headache is certainly the source of the problem, where to purchase it? Where is the source of cheap? What if you can't sell it? So very big head, especially the shop has not opened shop long, even a learning process are not! Today I will introduce this new type of open shop mode, free online shop agent, how to do without this million-profit!

To be honest, you're the one who buys and sells orders, now this free online shop agent is also called "Generation of Shipping" mode, is the factory directly to help you deliver goods, you do not have the goods, but became a manufacturer of agents (some manufacturers have already begun to implement), as long as there are customers through you here under the order, pay you, You can give this order to the manufacturers, and then pay the manufacturers! For example, a commodity, manufacturers give you the price is 80 yuan, your price is 100 yuan, then when the customer bought 100 yuan to buy, you put this order to the manufacturers, and then pay the factory 80 yuan, manufacturers shipments! And then for this pattern, I'm going to start talking about a case !

My girlfriend's Taobao shop is also just opened soon, probably also 2 months, the credit only 2 hearts, but at present sometimes when the business is Good Day order is four or five, a list is at least more than 20 yuan profit, or even thirty or forty yuan profit, such a day to earn hundreds of dollars, There are usually two or three of them per day, one of the agent's most important product is "urban Sunday", urban Sunday is the main product is women's shoes, because the wine red Ice Blue elder sister went to the city of Sunday, the company's E-commerce department to do the boss, so also very smoothly into their agents, Shoes directly from their mall to get the goods, release the baby, the user orders, directly to their orders, the middle to earn the difference, this is a good situation for the three win, for the factory city Sunday, obtained orders, and with the expansion of the agent team, their sales face more and more wide, for agents, 0 risk entrepreneurship, Do not take any risk, as long as the business can be done well, especially for the newly opened shop friends. For users, through agents to buy, enjoy the discount price, users are more willing to find agents to buy things.

Announced the wine Red Sister's personal contact, want: XXX qq:xxxxx, or directly to their Taobao mall contact agent Cooperation (omitted mall address)

The end of the article or Toast Red elder sister's E-commerce department to do more and more, as well as our agent friends can earn more and more, this business to do a good job! Description (the article omitted the contact of Sister Red)

This article's soft skills are not particularly high, especially in the advertising and content integration, as a contact soft marketing early in the work of a piece, analysis, analysis of the advantages and disadvantages, readers can follow the analysis of ideas, together to feel the writing of soft text.

First to analyze the target group, that is, open shop suffers from the lack of supply of novice shop long, this part of the target group like the next heart: A: Free to join B: can earn money C: no shop D: True, there are cases. If the article can reflect these four points, then basically can calculate a relatively successful soft wen.

From the title, the title is "Free Shop agent, no profit How to do?", to free shop agent at the beginning, one is to meet the needs of search engines, the key word "free shop agent", if this piece of information by a large web site reprinted away, then this keyword may get ranked. This soft title belongs to the suspense-style title, no profit How to do it? This problem, should be all novice shop long thinking, without this, shop long just started to start a business, less money, so the cost is the key; Wanli, with the heart of entrepreneurship, hoping to make money. If there is no profit, of course, will be welcomed by the novice shop, how to do it, create suspense, but also tell the reader this article can find the answer to attract reading.

The content of the article, Midnight focused on a few points, from the target group of four features

A: Free to join a lot of people do not believe that free, in particular, some merchants to join, entrepreneurs worry about deceptive traps, so do not blindly in the soft text to brag about the benefits of agents, but also to talk about such a real model, only to let readers understand the operation of this model, will accept the project from the heart. It is mentioned in the article that such a proxy mode is a very common agent mode, do not need to purchase, you can open shop business, the same as in sales orders, for manufacturers, you can broaden the sales channels for the shop can be a zero-risk venture, for the general consumer, you can buy more affordable authentic products. Allow readers to really understand this type of free franchise mode.

B: Can make money from the text of the free join mode of interpretation, you can easily let the reader understand the operation of such a project, can make money, the price and agent price difference is profit.

C: No open shop through the "free to join" and "can make money" this bright spot, can feel, indeed can do without this shop, can even break a lot of people's thinking set, feel open shop must have to spend money to rent shops, the cost of purchase, and then sell products are opened shop, to the internet era, Open Shop Online does not need your shop rent, you can set up shop free. In addition, there is no cost to purchase, let a lot of people incredible, in fact, the internet is so magical, your customers do not see you have no goods, as long as you have suppliers in, as long as you have orders, you can directly send information to suppliers, let them help you complete the delivery, you earn the difference.

D: Real, there are cases of no, in the article listed my girlfriend (now wife) through the participation of this agent team, really real part-time open shop one months to reach 1000 yuan of extra income. The screenshot also clearly shows the user's order situation, which makes readers believe that such a model is indeed feasible, indeed can be free to join, indeed can make money, do not have the dream of opening a shop, and said that no profit can indeed be achieved, do not need to invest any capital costs, you can achieve network entrepreneurship.

Readers to see here, if you are also an online shop idea, but suffering from financial problems, or fear of risk, and other reasons but did not open shop on the Internet, then see the above soft wen, you have been echocardiography? If you are enchanted, then explain this soft article has the marketing effect, now calm down, and then carefully aftertaste again , is what this article attracts your attention. Find these "marketing" points, in the future you write a soft paper in the process of grasping can be.

The fusion of soft text advertisement and content

Write a soft text, the premise is to write a good article, write an article to let the reader like, to the reader useful articles, so that there will be a good basis for communication. The article is written is a shop agent mode, can be achieved without the opening of the shop, but also to the city of Red elder sister Sunday to join the agent recommended to go out, so the article chose to use the form of cases to integrate, the case can make readers more easy to read this model can also be very good to play a recommended advertising effect. But the last part of the article is not very good, just write a short paragraph on how to contact the Red elder sister to join the contact method, very let a look is the taste of advertising, but also unfavorable to the external reprint, since then formally began to create soft text, so these aspects to consider is not particularly meticulous, And there is no deliberate release of external channels.

Now it seems to me that the last paragraph can be simply fused, into the case of the plot, do not implant too much contact, the most implanted in the red sister a contact can be, because it has involved a number of information, one is the brand city of Sunday, the second is the urban Sunday Taobao Mall shop in the recruitment agent; This information can be used to make the effect of the soft text, as I have analyzed the case in the article, is labeled "Say" Taobao 28 Street "and Baidu Index encounter behind the story", inside very detailed analysis of Taobao 28 Street to get Baidu Index several major reasons, caused by readers of this site factors, so more to search the site name , in the soft Wen only mentioned "Taobao 28 Street" This advertisement information, as long as the reader to generate interest, will take the initiative to look for. And here is the same, the reader recognized the article said "free shop agent" mode, and approved the article recommended in the city of Sunday to join the project does make money. So you don't have to continue to advertise, users will naturally take the initiative to seek cooperation. After this article in the online dissemination, many of the reprint removed the contact way that paragraph, but also played an effect, the user initiative in Taobao related search and find the city Sunday customer Service personnel Advisory agent to join.

Note: This is a long time ago, the soft Wen, the girlfriend is now a wife, Red elder sister also early left the city Sunday, then came to the great wisdom, and then set up their own company, is the micro-bo marketing wine red Ice blue, I believe the webmaster have heard, soft text in the recruitment agent information I do not know what the situation, Don't consult me.

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