Dances with large data to monitor business by exerting public opinion

With the multiplication of information communication mode, especially the rise of social media, the huge demand of society has spawned the popular industry of public opinion monitoring, and many businessmen have wenfengerdong, competing for hundreds of billions of dollars to serve the market "cake". Hua sound financial News combined with cloud computing, the development trend of large data era, rooted in market demand, has launched a new generation of corporate public opinion monitoring system based on SMAS (social media Cloud service platform), tailored for customers to create a full media era of defense tools, grasp the data mining and business intelligence industry's opportunity. Hua sound financial News to monitor the operation of public opinion is understood, Beijing Hua Sound Financial Information Technology Co., Ltd. (Hua Sound News) of the new generation of public opinion monitoring system in accordance with the WYSIWYG design concept, the professional data retrieval and real-time analysis system highly integrated, with self-help, comprehensive, accurate, efficient and so on. It uses unique cloud collection, cloud processing, cloud analysis, Cloud display architecture and NLP natural Language processing technology, through the directional source crawl combined with search engine results comparison method, will come from the news (including comments), forums, blogs and micro-blog information automatically to heavy and filter spam information, with a simple and intuitive chart to show the propagation trajectory, Emotional classification, Hot spot extraction and trend analysis, but also in time by mail, SMS and other ways to prompt early warning, whether the number of sources of monitoring, crawl speed and intelligence level, are currently on the market has a cost-effective service system. Large data technology is the ability to obtain valuable information from various large capacity, different structure and type of data more economically. In the social media age, whether you know it or not, people are talking about you and causing direct and indirect effects. For enterprises, McDonald's Hamburg "anti-corrosion Door", the King of shampoo cancer, HP computer quality door, Zhang Yunong, such as the residual doors and other events, no one is not originated in the network and in the network of public opinion is infinitely magnified. From these growing large data, how to manage their own data assets, from uncertainty cognitive certainty, nip in the bud, accurate understanding of market changes, insight into competitor pulsation, gain valuable business opportunities, in the future business competition to occupy the first advantage. Analysis from the Chinese Enterprise Opinion Research Institute shows that China's public opinion monitoring service market is currently dominated by government departments, with an annual growth of more than 50%, plus the gradual enlargement of the enterprise demand, conservatively estimated over hundreds of billions of dollars of scale. Public opinion monitoring as the characteristics of the daily network, claiming that its public opinion business annual income of nearly 200 million, products include the public opinion magazine "Help leaders look at the net", Internet public opinion monitoring platform and public opinion report. Hua sound financial information located in the "Public opinion warning experts, Word-of-mouth management consultant", is the domestic network of public opinion monitoring industry leader and high-end brand, with the social media data collection and analysis of the field of strength, for a large number of the world's top 500 enterprises and government agencies to provide data collection, monitoring analysis, forecasting Crisis management and mass information processing services, received wide acclaim. Based on the SMAs (social media Cloud service platform), China Sound financial News will soon launch the Cross-platform micro-blog Real-time monitoring system and the talent circleMicro-experience platform services.