Dangdang 100 million yuan to build an independent platform

Absrtact: Yesterday afternoon, Dangdang in Beijing Clothing Institute held 2014 Dangdang clothing winter new product launch. Dangdang CEO Guoqing and China Fashion Designers Association president Li Dangqi attended the conference. At the meeting, Dangdang and the Chinese Fashion Designers Association signed

Yesterday afternoon, Dangdang in Beijing Institute of Clothing held a "2014 Dangdang clothing autumn and winter new conference." Dangdang CEO Guoqing and China Fashion Designers Association president Li Dangqi attended the conference.

At the meeting, Dangdang and the Chinese Fashion Designers Association signed a cooperation agreement, announced the early investment of 100 million yuan to create China's original design platform, set up a designer channel zone, for the domestic original brand to support. Dangdang also announced the new "T-platform Acceleration Plan" that is, the expansion of the market editorial team and the buying team, and apparel designers to establish a cooperative relationship, trying to 600 billion of the clothing market to win 60 billion.

According to Dangdang disclosed data, in the past two years, Dangdang clothing business growth of more than 100% consecutive 6 quarters, sales from 2012 to 500 million yuan to 2013 2.7 billion yuan, become the second largest category outside the book.

It is understood that the main categories of books, audio-visual products in the second half of 2012 established a garment business for its development of the new core, and actively create a fashion editorial team, Buy hands team, visual experience and user Experience team. It is understood that September 15 will be online when the shop, the first batch of Zara, GAP, excellent Uniqlo and other clothing brands, Darkshadow, Damir Doma will also be followed up.

For this choice and Dangdang to reach strategic cooperation, China Fashion Designers Association president Li Dangqi said: "The network of the clothing market impact is very big, now pay attention to transformation, because clothing sales, brand promotion also want to try to make the Internet transformation, and Dangdang to book sales started, accumulated a large number of 123 line users, For clothing sales to provide a huge consumer groups. ”

Dangdang vice President Deng said: "From fashion followers to fashion leaders, market creators evolve, will be dangdang and the industry a new round of growth opportunities." ”

With the rapid development of mobile Internet and the wide spread of intelligent terminals, mobile internet population gradually expanded, Dangdang actively expand in the mobile end of the layout. In late September, Dangdang will launch the mobile phone client chic Now/go fashion shopping channel when the tone and iwant topic shopping community such as "wireless Fashion Sambo", to create a mobile phone shopping experience when the characteristic. Clothing and wireless will become Dangdang this year and tomorrow the most important development fulcrum.