Dangdang Advertising Service leader: The advertising service of the consumer Mall will provide advertisers with a new choice

"Billion Power Network News" February 3 afternoon, Dangdang in its homepage officially launched the "Advertising service", Dangdang advertising service Director said: "The advertising service business Mall will provide advertisers with a new choice." ”

Dangdang Advertising Service Director said, Dangdang's advertising services in addition to the online advertising area, but also includes the site's internal chain and outside the chain, accurate delivery and direct mail ads and other forms of advertising. The person in charge believes that direct mail advertising can rely on Dangdang more than 10 years of data accumulation and its own construction service system, carry out targeted delivery.

Industry insiders see, as the Network Mall, its user group browsing the site itself with the desire to consume, which is the characteristics of E-commerce website advertising advantages. Compared to the traditional search, Portal class site, its users browse the site is to find information, advertising a large number of times will be counterproductive. And the user of the website of the consumer is to come with the purpose of shopping, the appearance of advertisement can help it to understand the goods that see, promote to release its own desire to consume.

According to billion power network to understand, Dangdang currently set up digital appliances, pregnant baby, beauty makeup, clothing, books and other channels, each channel will become an advertising service exploration test channels.