Dangdang analysis of the typical application of B2C e-commerce in big data

The story begins with: One day, Fu Qiang's father asked him how small is your company, how many hundreds of people? Why do hundreds of people need to write a web page? What is everyone doing?

This question has triggered Fu Qiang's thinking. After a long period of deliberation, he believes that the website is presented to the majority of users, only the tip of the iceberg, and all other hard-working life are the basis for supporting this iceberg.

A simple example, take us into the big data process Dangdang. Log Dangdang - search data - choose to buy - payment - delivery - receiving.

Search for books

Search Tips C ++ is a smart big data solution.

Use big data capabilities to find the relationship between the goods

After searching for books, Dangdang will recommend books to the majority of users, which use collaborative filtering and SVD algorithm.

3. Recommend books and collection

This step operation requires fast response, support for simpler SQL functions, a certain transactional, strong data structure.

4. Buy goods [supply chain management]

Address recognition

6. User Analysis [Marketing CRM]

The core analysis is mainly about user data and what users are interested in / what products are sold to which users.