Dangdang and No. 1th Shop cooperation can only be bounce

In the last few weeks Dangdang and store 1th began to be the same, play tacit understanding card, on the morning of February 14, Dangdang official Weibo published an intriguing Valentine's Day microblogging "1 What to ask", a great "puberty" of the rift, and almost at the same time, shop 1th officials also almost issued a "love on the" microblogging, There seems to be another mystery.

So there is http://www.aliyun.com/zixun/aggregation/9894.html "> Internet speculation, Dangdang and store 1th gossip, in fact, the two sides will carry out strategic cooperation, Dangdang book may be two years ago in the cat platform, Again into Shop No. 1th.

There is a good saying, it is better to come early than to do so. You can see today's news, Dangdang executive chairman Yu in a conference call today revealed that when and 1th stores have signed a cooperation agreement, when the store will be in 1th sales books, 1th stores will be on the platform when the sale of food and daily necessities.

In this period, it is because Dangdang is just the fourth quarter of 2013 net profit of about 3.6 million U.S. dollars, net interest rate of only 1.1%, it can be said that the profit is very difficult, but also when the first quarter of 2011 to achieve quarterly earnings, is so Dangdang's share price is a rise, up to the close, Dangdang shares rose 3.17 U.S. dollars to 13.14 U.S. dollars, up 31.8%.

Dangdang and No. 1th Store strategic cooperation is also a stimulus, both can be perfect combination.

Although the vast number of netizens do not have the impression of Shop No. 1th, I have never been to shop 1th to buy things, 1th stores in 2013, the so-called sales of 11.54 billion yuan, into the annual sales of more than tens of billions of dollars in the electric business camp.

1th Shop to see its promotion is very large, many sites can see shop 1th ads, such as Sina blog is obvious to see where the ads, I believe many netizens are often intentionally or unintentionally point.

From shop number 1th, we can see the shadow of the former Jingdong, Jingdong is such a step-by-step step forward, so that sitting on the second position of the electric dealer, by Taobao, Cat, the impact of Beijing and east, Gome and Suning's position is still unstable, Suningyun business, operating profit of 161 million yuan, down 94.65% year-on-year; The total profit was about 146 million yuan, down 95.5% from a year earlier, apparently by opponents.

So as Dangdang, the situation is difficult, I am still not very optimistic about Dangdang and shop No. 1th cooperation.

When the time is not to get rid of the "laudatory name" of the bookstore, still just rely on the book business of low gross margin, in other department stores, the speed of business growth is still very slow, the transformation of the platform although a little effect, when the introduction of customers and other electrical enterprises in their own web site to advertise, but also to introduce Gome and other enterprises in when the shop.

When it is now 11 years, in this decade, despite the hardships, has not yet passed. But also can not openly put it to death, to say, when in fact also has its own advantages, but the future of the road, whether can reverse the situation of profitability, is still an unknown. When it's time to endure a few "winters", from the beginning to the end did not consider to sell companies, such as selling Tencent, Ali, Baidu or the future, at least not as profitable as now can only be a little bit, has been adhering to, and also has a firm goal to go public. The goal is great, the reality is brutal. But still hope that when you can survive this difficult period, at least let the future of the road a little brighter!