Dangdang but ajar a gun, do another thing "introduction, go Out"

Recently, Jingdong Mall, Suning easy to buy, cat and other E-commerce to join the price war, Dangdang but ajar a gun, do another thing "to introduce, go out": On the one hand, Dangdang in the days of the cat, QQ online shopping platform open shop, on the other hand, also attract gome electrical appliances, Jiuxian nets, Amoy shoes nets, Amoy, Le Bee and other e-commerce settled Dangdang.

"The light sells food, home and other department stores are just supermarket industry, and once you want to sell clothing, shoes, beauty makeup, mother and child, such as daily necessities category, you must lead the store into the shop, absorbing a large number of brands and vertical electric operators settled into the shop, from the supermarket into a super shopping center, not just the electrical Dangdang CEO Guoqing said that Dangdang is currently vigorously open the platform, one is to introduce, one is to go out.

In the first half of this year, when in 3 C, clothing, footwear, alcohol, food and other department stores into the shop is significantly more than in previous years, Gome electrical appliances, jiuxian nets, outlets, Amoy shoes nets, Amoy and other vertical electric operators have settled Dangdang, so that Dangdang's goods category quickly rich. And, with previous years more focused on the open platform to Amoy brands and other small sellers different, this year when the more inclined to open platform to large merchants and vertical. For the open platform model of "guoqing", "the introduction of Third-party businesses will help to scale up quickly." However, we do not invite so many businesses like the day cat, so we get out of control. We will choose the business we selected, when only to do the middle and middle-end positioning, will not take all, selling law will be different. ”

In the "Please come in" at the same time, when also actively "go out". For example, to a Amoy network Open Data interface, to join the latter's one-pass system, such as the exclusive operation of QQ network to buy books channels, QQ network to buy mother and child channels. In addition, has been the rumor that Dangdang will also work with the day Cat Book channel cooperation.

When it has a high flow and loyalty of the user base, why do you have to go to QQ online shopping and cat platform? Guoqing explained to this, "Tencent, the cat traffic is very large, like good property developers, as long as it can bring people flow of good real estate when will be settled in, we want to achieve" when ubiquitous "effect, to create Super shopping center. This will not only increase sales channels, save marketing costs, but also to promote sales. He also said that when the rest of the platform, will be in the price, service, promotion and when the same, avoid the situation of the right and left mutual stroke.

Guoqing revealed that Dangdang's next step strategy is very clear: 2013 became tens of billions of dollars of the scale of general merchandise E-commerce site, and to achieve the scale of profitability, long-term goal is hundreds of billions of E-commerce empire.