Dangdang CEO Guoqing, will not touch the field

As early as two years Han Wang technology by virtue of Electronic Reader (paper) Landing Shenzhen, Dangdang CEO Guoqing (Weibo) has made it clear that "will not touch the field." But in recent years, the terminal sales continue to go down, but the introduction of electronic readers. The industry experts recommend: "In the user also to adapt to the number of words content to pay for the current, Dangdang to borrow universal e-reader to pull the whole market is not realistic, but rather sell to send more reliable." ”

Industry is in negative growth

The era of 20.1% growth in e-readers is no longer there. According to Analysys International recently released "2012 1th quarter of China's E-reader market Quarterly monitoring," the report showed that the first quarter of this year's E-reader market sales fell 7.5%, only 281,600 units. The data point out that since 2010 Q4, the terminal sales growth of 20.1% to reach a peak of 317,800 units, its growth rate is maintained on average-2.34%, last year Q3 the number even at 5.1%.

On this trend, Analysys international analyst Yanyan Frankly, the future is still not optimistic. In addition, in terms of market share, the report shows that the top ten market in the field of E-readers accounts for a ratio of 83.06%, by which the top 10 average sales are only 2598.

It is noteworthy that, as the leader in the field of the king of the technology, although Occupy 51.49% of the share, but its earnings data has worried the industry. The reporter learned that, compared to the IPO after the first report and this year Q1 earnings data can be seen, benefiting from the current year, the market of electronic readers, 2010 Q1 Han Wang's total revenue growth of 351.95%, up to 317 million yuan, net profit of 42 million yuan; and this year's Q1 earnings showed a year-on-year decline of 35.7 %, only 101 million yuan, net profit loss of 19.5529 million yuan.

It's not necessary to buy a terminal.

In fact, in addition to the downturn in the E-reader market, various mobile terminals are also eating into the market. According to the "2012Q1 China smartphone market Quarterly monitoring Report" published by Eric Consulting, 2012 Q1 China's smartphone market sales increased 103.7%, to 28.95 million, is 103 times times the same time the sales of e-readers.

In addition, the tablet computer and other terminal products on the E-reader market impact is not small, Analysys International reported that last year, Q4 tablet sales of 2.3644 million units, and the above two types of terminals have the ability to read E-books, "If you read, I will directly use the mobile phone to see, pad also line, But it may not buy a terminal for reading, "Mr. Yan, an E-book user, told reporters.

Zhou, chairman of Qihoo 360, agreed he admits, "I'm not pessimistic about digital reading, considering China's national conditions, I think China does not have a special electronic reader space, you can not go out with a notebook to bring a mobile phone, or to bring an electronic reader." In fact, if a lot of people use 4.5 or 5-inch screen of mobile phones, basically read the Web experience is very good.

In addition, Mr. Yan added: "I am more interested in the books I like to have an electronic version of the can, rather than what terminals to read." ”

Buy content to send terminals more reliable

"Now the digital reading market is showing a deadlock, the decline in the E-reader market is largely due to the fact that users have not yet fully embraced the new form of e-books," says Sun Pelin, an international analyst at Analysys. "And when this time the introduction of electronic readers, actually want to borrow terminals to stimulate users to buy e-books. ”

He further said, "I think it would help a lot if we were to use terminal and content bundling, such as buying an E-book delivery terminal." Another personage in the industry says, from the whole market view, Dangdang content + Terminal mode closer to Amazon, in terms of the richness of content resources, the Grand Reserve is not less than when the magnitude of the small, according to Dangdang data show that the current number of e-books in the 100,000, and according to as a digital publishing enterprise of the Grand Literature (micro-blog) revealed that As of this year Q1 has 6 million works.

Interestingly, the same as the Dangdang electronic reader manufacturers of the grand stage has shifted enthusiasm from the E-book field, according to the Royal insider said, "At present our main focus is mobile phones, mobile phones and e-readers can also be used as the terminal to read E-books."