Dangdang Day announced its own brand cashmere products "when cashmere premium" on the shelves sales

November 4 News, since the announcement of investment 300 million to establish a cashmere online open platform and the establishment of sheep base, Dangdang today announced its own brand cashmere products "when cashmere premium" on the shelves of sales, own brands accounted for one-third of cashmere category.

Dangdang said, including the platform cashmere products, in the 7-day cashmere festival, has sold a surplus of 10 million commodities, more than the days of the cat cashmere sales.

Dangdang Garment Division general manager Deng in the interview revealed that when the own brand cashmere varieties have a total of thousands of SKUs, customer unit price of about 800 yuan, the early listed mainly for scarves, shawls, etc., the future will involve cashmere garments.

Deng revealed that, in addition to its own brands, there are Ordos, Red Lotus and other more than 50 cashmere brands settled into the shop.

When in recent years in the department stores, clothing category to open their own brands, in general, private brand profit margins will be higher than other goods settled.