Dangdang declined by more than 11% in early Tuesday

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Beijing Time October 22 Evening News, Dangdang (Nyse:dang) shares lower open today, then all the way down, the highest decline of more than 11%. As of 21:43, Dangdang fell 11.8% and reported 10.24 dollars.

Dangdang announced its initial earnings for the third quarter of fiscal year 2013 as of September 30. The report shows that Dangdang is expected to total net revenue in the third quarter of 1.52 billion yuan to RMB 1.53 billion yuan, less than the previous estimate of about 1.584 billion yuan.

Dangdang said the main reason for the expected change was that the company decided to reduce the sale of certain low-margin products and to focus more on the performance of net profits.