Dangdang digital book sales are expected to exceed the paper book

Netease Technology News July 16 message, Dangdang CEO Li Guoqing revealed at the annual digital publishing, digital book sales in 2013 more than 20 million copies of sales, accounting for all book sales Dangdang one-tenth of the next five years is expected More than paper book sales.

According to Li Guoqing introduction, for large-scale into the digital publishing, Dangdang internal reorganization of the structure, including the expansion of e-book reading and Dangdang sector strength; and more authors and publishing agencies alliance to promote the integration of the upstream publishing industry and the Internet; timely introduction of network original open platform.

But Li Guoqing also believes that online piracy is the biggest challenge for the entire publishing industry to enter the digital arena. In this regard, the famous online search engine giant network has played a disgraceful role. Internet piracy has destroyed the Chinese music industry and is now a public enemy of digital publishing. He urged the government to attach importance to online anti-piracy.

The following is part of the speech Record:

1, the market opportunity: fragmented reading to enhance the total social reading

In earlier years, Li Guoqing mentioned that most mobile phones read the three security guards, that is, security, nanny, cleaning (no derogatory). Well these three years have completely changed, all kinds of people are beginning to accustomed to reading with mobile phones and other terminals. Now college students spend four hours a day on their cell phones.

But do not think that cell phone reading is fragmented, including three security groups, once seen a cleaning Li Guoqing, I say what you read? The result was shocked, she read Korean history on cell phones. People spend money on expensive books.

Because fragmented reading, because mobile reading, social readings in general the overall rise in the rise rather than decline, continued to shorten the reading time of paper, online reading duration continues to increase; fast reading strong, deep reading shrinking.

Compared to traditional reading, mobile reading provides a richer, more diverse content. At present, the most commonly shared on the mobile phone is about current affairs reviews, historical reviews, vulgar (non-porn) and so on. This is a realistic need. According to the U.S. survey, the population of erotic readings is not young, but 40 to 50-year-old man.

This represents a part of the population's reading needs, but should not be the mainstream. If mainstream publishing houses can not actively occupy the digital reading position, they are actively giving way to private "authors," and they are free to create and publish without the need for a publishing review mechanism.

2, industry opportunities: publishing industry aging and network rejuvenation.

Internet literature has become popular in these years, there are many types of novels. So what is a type novel? Such as fantasy novels, suspense novels, these two are not the same, but in the West is a major category, to the European and American bookstore to see is a large category, variety is very rich. However, it did not appear earlier in the paper publishing industry in China, and the young people on the network like to read it.

Why ignore this book publishing house? Because our publishing industry is aging, we are 59 years old to be chief editors, editors are 40 years old, young people love works are not valued and published, a large number of elite loss, lost from the publishing industry, defected the Internet. The original publishing industry is to attract elite talent, selling books are all cultural elite. Now die

Publishing will never be without excellent editors, and excellent editors are the most valuable asset in digital publishing.

3, innovation opportunities: search-based interactive digital publishing is the new future.

The future of digital publishing is search, research, and interactive digital publishing.

If we now make a book called "Anhui Guide for Farmhouses", the web publishing may be finished, and the book is finished, only need to provide the directory. why? Which farm vegetables have a web page, or someone else introduced him online, that list is over.

This kind of search and research style poses a challenge to paper publication. The author or scholar of Chinese paper publishing is not particularly accustomed to research-based or search-based. A copy of the world, do not say who copy, pretending to be original. In the West, there is no comment on the search, if you quote without saying that the nature is more serious than drug abuse, you are lying.

There are also Raiders digital publishing, such as "kitchen" APP. "Kitchen," seems to be cooking, but because it can be retrieved, if the lettuce to buy more, there are many ways to provide. Even missing something, he automatically generated a shopping list, this is published ah. Another APP called "digging map", speaking costumes or star costumes, click on the star wearing the watch, immediately appeared this is what brand, probably what online price, what is the price now. There are many online interactive reading, such as Wikipedia such an interactive set master.

4, the biggest challenge: Internet piracy is the largest public enemy of digital publishing.

Mobile reading so well, digital publishing so thriving, we make money yet? No.

The biggest problem is piracy. Now and in the future, piracy is the most dangerous enemy of digital reading and publishing, and the enemy is not just about all kinds of flies websites, but even more big tigers behind it.

A famous search engine, search fiction, accounting for 15% of search volume. 5% of people have paid, 95% are running to the pirated links, is not really in line with the principle of safe haven?

The first two years of anti-piracy alliance, found that search engines link a bunch of junk pirated websites, reading experience is not good, there are editorial marks, and even the server in the search engine's main server, secretly support, give him advertising costs.

Internet piracy has destroyed the Chinese music industry.

8 years ago, Dangdang sell CD audio and video sales very high, a year 100 million, only 35 million books; now Dangdang audio and video is 80000000, the book last year 7 billion yuan yards.

Six years ago there was a big debate over the piracy of famous engines and portals. Song Ke, the biggest audio-visual company boss at the time, was in the wrong position saying it was not necessary to help us to publicize because at that time, I promoted my CD and its singers.

But later, money for selling was still earned in China. We are friends, looking at me together to eat he said, sometimes I go home playing the piano, I cried there are ah. This is what he said.

In the United States, outstanding song creators can enjoy a song for life. But in China more excellent writers, composers, under the piracy, there is no living space. No one is willing to create, because there is no name nor benefit, the music industry is ruined.

8 years ago and search engine hit, I speak on behalf of the music industry, said 80 million sales I can not, but you can not ruin the industry, and I heard your company MP3 channel earned 25 million a year, 25 million It does not matter to you billions. He said the key is MP3 channels account for 25% of search traffic, which is not Google, which is a competitive weapon. I do not dismantle Taiwan, nor is it our business, I am not a government leader, go home.

5, Dangdang strategic layout

Li Guoqing also briefly share Dangdang strategic thinking in the field of digital publishing: paper and e-books move forward; promote the integration of the publishing industry and the Internet; timely launch of the network original open platform.

At present, 90% of the publishing houses and publishing companies in China have already signed digital book cooperation with Dangdang. Including many new books e-books, best-selling e-book copyright, so that best-selling book has become the protagonist of e-books.

For example, best-selling Munroe's "Dear Life", the new classic culture Anne Baby's new book e-books are simultaneously on the line. Non-public statistics, Dangdang digital book resources, about 200,000 species, the largest number of e-book in several books, covering almost all of the genuine books on the market, but also at an annual rate of tens of thousands of this growth .

For digital books, Dangdang also never lack of depth readers, more than half of 20 million active users have digital book reading habits. Dangdang reading client "Dangdang reading" monthly active users at a monthly rate of 30% growth; "Dangdangdu" users to the depth of readers, the average daily user reading time of more than 30 minutes.

Explosive growth of digital reading users, Dangdang force digital book an important reason. (Sun Hongchao)