Dangdang enters the electronic book market

According to the relevant information we know, days ago Dangdang set up the publication of the digital Business department, ready to officially enter the electronic book market, the division's general manager by the joint President Guoqing will personally concurrently.

I heard that for the big E-book market, Dangdang is now in the emergency recruitment, in some mainstream talent recruitment website, often can see Dangdang recruitment ebook content cooperation talent or operational talent recruitment information.

Guoqing represents "digital business in 3 years will be very good development, publishing industry chain upstream and downstream should take the initiative to meet the revolution, to be the leader of change, otherwise it will miss this historical opportunity." "The E-book market will enter the outbreak period within three years, now enter the electronic book market, not too late, the timing is right."

It is worth mentioning is, as the paper Chinese book sales of the largest online mall, Dangdang Online has been sold for 11 years of books, but due to the delay in the E-book market, Dangdang's development strategy has not been criticized by the industry.

Guoqing revealed that the digital reading business has become Dangdang's strategic business unit. Before the end of the year, in order to respect copyright, but also in order to cultivate the user's digital reading and digital download habits, Dangdang and most publishers will negotiate open 30% content for free to read and download, whether on the computer or the reader or mobile phone, as for the full text download to pay. The move has won the approval of most publishers and writers.

However, there is no conclusive conclusion about the charging standard for full download, "We hope the publishers and authors accept the full download price is 20 percent-70 percent of the paper book, and can be forwarded two times." Professional books You can give people the original price. A mass book is too high for 40 percent. Buy a book, in Dangdang still can hit 70 percent, buy also can give a lot of people look, in the ebook download a book 40 percent, it is too expensive. So I and publishers suggest that the lowest selling books can be 20 percent, 30 percent. "Guoqing said.

In order to be more neutral, Dangdang would not make e-readers and would not make money from readers, but would only act as a network retailer, Guoqing stressed. "The reader is good to do, selling 980 is not a problem." The difficulty is to have content, content is the soul of e-books, the lack of mass content of the hardware boom is only a false prosperity, and a new company to kill in order to convince publishers and authors also difficult. And in the content, Dangdang with sales scale and in the book industry accumulated years of Word-of-mouth, once the time is ripe, to coordinate the needs of readers, writers and publishers is a matter of course. "Guoqing said. He also suggested that publishers actively transform digital content from current Pdf/txt to EPUB format, in order to greatly improve accuracy and format friendliness.

A survey here shows that more than 100 publishers of Dangdang into the electronic book market expressed bullish and support, hope Dangdang as soon as possible layout, lead the establishment of an open E-book content platform to change the E-book market content resources of the current situation, so that e-books really small market towards the mass market.

It is understood that Dangdang early in December 2008 launched the "online reading" to provide new books, best-selling part of the section of the free reading services. At present, there are tens of thousands of kinds of books that can be read online, of which, as the first 10,000 kinds of books are sold, more than half of them can be read online. Next year Dangdang will have 200,000 kinds of books section can open to users online for free read or download reading, and may launch a mobile book download small fee business.