Dangdang Galaxy 1th, Asia's largest monomer warehouse is officially opened

Absrtact: Yesterday, Dangdang Galaxy 1th, Asia's largest single warehouse officially opened, at the same time, the country's 400 cities, 111 full day of service commitment also all the way to the ground. On the same day, three links and a number of large logistics Express company and Dangdang signed a strategic cooperation agreement to increase resource tilt

Yesterday, Dangdang Galaxy 1th, Asia's largest single warehouse officially opened, at the same time, 400 cities nationwide "111 full day" service commitment is also the whole step to the ground. On the same day, three-way one and a number of large logistics Express company and Dangdang signed a strategic cooperation agreement to increase resource tilt, process optimization, data opening and management synergy, and personalized service standards, customer delay compensation, Platform business logistics sharing, mobile technology development and other aspects of close cooperation.

Behind the contract is the logistics industry to the mode of recognition and support. After a few years of careful construction, when the logistics model shows a strong after the advantage of more efficient to break the power of the rapid delivery speed myth.

When mode: Faster cost lower

In the past 10 years, especially in the last 5 years, China's e-commerce market ushered in explosive growth, the turnover rate of more than 1 trillion yuan per year climbed, last year has exceeded the 10 trillion yuan mark, of which the network retail more than 1.8 trillion yuan.

In these 10 years, the two industries of logistics transportation and Chinese electronic commerce also interweave, collide and merge with the speed beyond imagination. Among them, Logistics Express has been almost divorced from the traditional transportation industry, and gradually become the strategic competition element in the e-commerce ecological circle.

And for a variety of reasons, logistics courier to follow the power shortage, has become the bottleneck of the development of network retailing, especially in large-scale holiday promotions. How to solve the bottleneck of logistics, meet the needs of high growth and customer service, has become the main electric Business Desk of the number 1th project.

Each family's strategic considerations, the solution is different, and formed three representative mode: to Jingdong, Suning and every guest as the representative of the Self-built Logistics Express system model, to Alibaba as the representative of the construction of logistics platform model, that is, rookie project, the third is when the mode.

When the core of the mode is, the construction of the warehouse to build a key node of the national logistics, intercity transportation and city distribution, take the open synergy, the outsourcing integration strategy, break the traditional drawbacks of each pipe piece, form the unification of logistics, data and management, establish the common value chain of user experience priority in speed, efficiency, cost and service standard.

Over the past two years, this model has matured, with a significant increase in service speed and efficiency. At present, Dangdang "111 full day Tatsu" coverage of the number of cities has reached 400, in the first-tier cities and rivals, two or three-line city to achieve the overtake.

At the same time, compared with self-built warehousing logistics, when the mode cost advantage is very obvious, through the large-scale logistics Express company strategic cooperation, enjoy a daily 4.005 billion single scale distribution cost. The data shows that the current Dangdang logistics distribution than the cost of self-built express up to 30%. In the first-tier cities, Dangdang logistics cost per single does not exceed 4 yuan.

Open cooperation: The big speed up of socialized logistics

The "dividing line" of the three major logistics modes lies in intercity transportation and city distribution.

Self-built model through high investment to build transport team and express team, trying to replace the traditional distribution and courier companies, and to build competitiveness and potential profit model.

The platform model is a new system to meet the needs of the development of the electric business industry through capital Bond, linking the real estate, transportation, courier, etc. to reconstruct the logistics infrastructure.

Two models of the introduction of the logistics industry, especially the express industry has created great pressure and challenges. Dangdang adhere to the market-oriented and professional division of labor principles, select and logistics partners to meet the overall challenges of total cooperation.

Dangdang vice President Zhiyu said: "We firmly do not buy a car not built, Ning tube a company, regardless of a driver, because we have the strength of social logistics and progress full of confidence." ”

According to the Development and Reform Commission statistics, 2012-2013 Logistics industry fixed assets investment over 7 trillion yuan, promoting logistics infrastructure and speed to achieve a leap. According to incomplete statistics, the four-way one-and downwind-line service staff total of 500,000 people, transport vehicles nearly 40,000, far more than any 1 electric dealers of their own number, scale advantage to promote cost-intensive and efficiency.

Through the strategic cooperation with excellent logistics partners, Dangdang significantly save vehicle purchase, personnel management and operating costs, and the integration of more than Jingdong built 10 times times the size of the service resources, the realization of the speed doubled.

Intercity transport links, Dangdang Aviation, railway, land transport car three ways to keep abreast. By working with large airlines, the average speed of long-distance logistics is 2.4 days. With the help of large-scale express company across the provincial bus system, provincial logistics average speed up 1.1 days.

In the same city express faster speed, the whole city from last year 180 increased to the current 400 cities, and achieved the industry's only 111 commitment, that is, "the next day before 11 o'clock in the morning, 1 o'clock in the morning before the next single day up."

Comparing three models, senior observer Ruzenwang said, "When the model is not a simple outsourcing, the challenge lies in the seamless docking with external social logistics." Dangdang Successful logistics large data, large customer data and business data and partners to achieve full synergy docking, self-built model in warehousing, distribution and express one-stop weak advantage is completely weakened, this is the key to Dangdang. ”

Advantage reversal: Winning in the three or four line city

After the listing of many electric dealers this year, domestic manufacturers of business competition into the post-IPO era. The industry generally believes that the one or two-line city market will slow down, the vast three or four-line market will act as the engine of the development of the electric business, growth will be blowout.

Electrical business experts predict that three kinds of logistics model will continue to compete, as the market sinks, Dangdang logistics service advantage will be more obvious.

Dangdang warehousing Director Qiang said, Dangdang is the country's seven major areas of rapid advance warehousing network layout, the end of 2014 is expected to reach 45 Warehouse logistics center, in 3 years to complete 100 storage cloth points, the focus sank to three or four line city. At the same time with the logistics strategic partners in depth cooperation, in the new warehouse around the 300-kilometer range synchronization to achieve 111 full day standards.

"The three or four-line market is not only the future of electricity merchants, will also be ' self-built logistics ' nightmare, on the one hand, a wide range of distribution and huge number of cities to allow the cost of self-built logistics doubled; On the other hand, the long cycle of self-built logistics is difficult to meet the current blowout demand, efficiency can not be compared with the mature social logistics. ”

Engaged in logistics for many years know-whether the trunk transport, or the end of distribution, all need customers the size and quantity to achieve a reasonable proportion, the need for stable order frequency and shipments. Now, the mainstream courier company for the network to launch the sale of the provincial concessions for a minimum of 12 yuan, while large electric dealers can enjoy a higher discount, far less than the cost of the self-built distribution.

"Self-built logistics model to the three or four-line market or even the five-tier market will be very difficult to sink, directly facing many professional logistics company's distribution price and service quality dual challenges, and when the pattern sinks there is no corresponding obstacles." Industry insiders say.

Dangdang Senior Vice President Yao Dan stressed, "when the model over the past year has proved that openness is better than closed, cooperation is better than competition, the electric business and logistics industry open Synergy is the general trend." Dangdang will further give play to the advantages of this model, to achieve faster than the construction of logistics step, accelerate the expansion of the broad three or four-line market. ”