Dangdang guoqing: When you can be profitable at any time, but do not make a profit schedule

has been dominated by the book Dangdang, on September 9 held a "sector" for the theme of the autumn and winter clothing new release show, ELLE, Mo&co, Gxg, Audifin, Daphne and other more than 30 clothing brands in autumn and winter new debut 2013.

When CEO Guoqing said after the meeting, when the profit is around the corner, at any time can be profitable, but when not to make a profit schedule.

"From the rules of the retail industry, clothing category only sales reached 10 billion yuan, only suitable to do their own brand, because this time there is large enough to support the user, in order to make the high margin of their own brands to produce value." "It's too early for us to push our own brand clothes." ”

-"When to stop clothing own brand: Guoqing said the launch time is too early" (September 10 Sina Technology)

"I am not the internet thinking, I do not have this guts, in fact, is also a problem of wisdom." ”

--"guoqing: To do clothing streaming day cat I want to hang other electric business" (September 10 Phoenix Science and Technology)

Dangdang last year launched its own brand "when the excellent product" was first bought clothing, but soon gave up, now specializing in skin care products and household items. The reason, guoqing smile is the designer is too poor, the size is not good: "I wear that big underwear walking are not mush!"

--"guoqing: we do clothing!" (September 10 Sohu it)

"Dangdang attracts the brand business advantage is: The customer unit price and the repurchase rate is 30% higher than the sky cat, locates in the high-end, one or two line city." When choosing a platform, the brand is more inclined to choose a platform which is in line with the brand positioning. Brand operators also provide a part of Dangdang's unique style. ”

--"guoqing: we do clothing!" (September 10 Sohu it)

"At present, Dangdang book customers only 20% will buy clothing on Dangdang, so the remaining 80% of the customer is when the next want to focus on development." In turn, 50% of apparel customers are new customers for Dangdang. ”

--"guoqing: we do clothing!" (September 10 Sohu it)

People profile

Guoqing, Dangdang founder, co-president and vice president of China Book publishing Industry Association. 1999, Science and literature to absorb the United States IDG, Tiger Fund, Japan soft Silver and other well-known risk funds, founded Dangdang, is now China's largest online bookstore. Guoqing as the chief shareholder of Dangdang