Dangdang has lifted the exclusive cooperation with Jiuxian Network on the wine channel

Honeymoon period did not expect so short. According to media reports, the cooperation between the two countries is less than a year, Dangdang recently lifted with the Jiuxian network in the wine channel exclusive cooperation. From the public information, Jiuxian network in Dangdang platform sales did not meet the expectations, perhaps the two sides "break up" one of the important reasons.

"Breaking up" once again let people notice the vertical electric quotient of the "dilemma": Happy enclosure to expand the scale, or intensive farming first to profit?

Electric dealers in China has been a slightly abnormal phenomenon--although most of the electric companies themselves business operations have not yet made money, but from the various investment funds there to "make" a lot of money, and support the electricity business in the past few years set off a wave of price war, marketing war.

Perhaps a reliance on the above business Path, a story of internet financing is accompanied by the same horse-racing business strategy. Only in the case of liquor vertical electric, in recent years, Jiuxian nets, also buy wine and so on have claimed to have been a huge amount of financing, but continued to profit is still a big problem.

And some "alternative" vertical electric operators from intensive cultivation tasted the sweetness of profit. The establishment of less than two years of wine-buying network by virtue of its "small step fast, profit first" business strategy, in 2012 surrendered a sales of hundreds of billions of dollars in profits over tens of millions of transcripts. Zhaoxiaowei, head of the wine-buying network, said clearly: "The scale of the short term may not be very large, but the enterprise must be profitable, profit is more important than the scale." ”

Financial data pressure so that more and more electric dealers began to return to commercial origin, reflect on the "loss of money to make a yell" of happy enclosure, cut the high cost of marketing, more and more inclined to intensive cultivation to gain profits. For example, Jingdong Mall Liu in the internal annual meeting, to achieve the refinement of management and operational system, where the old customers will be as far as possible to increase the customer unit price, "strive to achieve the annual profit 2013."

Corners。 Liquor vertical Electric Business This subdivision of the field of change, to the vertical electric business industry provides a good observation sample and inspiration-fine promotion, professional operation than price war, marketing warfare more pragmatic, accurate positioning of consumers, focus on segmentation of brand building than a wide range of internet clicks more effective. On this basis, the vertical electric business in the subdivision of the industry in the industry chain to the upstream and downstream, to build online and offline interactive core competitiveness.

In the field of vertical electric business, horse-race enclosure and intensive cultivation will still have their own fans, liquor vertical electric quotient of the differentiation of the revelation is also not universal, but at least prove that the vertical electric operators as long as the path to the right can make money.