Dangdang holding hands 1th shop, each other open platform

March 5 Afternoon News, Dangdang and No. 1th Store announced today to reach strategic cooperation, each other open platform, the official flagship store has been put into operation.

According to the introduction, Dangdang 1th store in the official flagship store to sell when the proprietary book category, shop 1th in Dangdang opened flagship store mainly sales of 1th stores of proprietary food, beverages and so on.

No. 1th Store Chairman Gege said that the independent expansion of the category is far from enough, the settled businesses will upgrade shop 1th goods rich degree. According to the introduction, the current number 1th shop platform to reach 20,000 businesses.

Dangdang is also the first large operator introduced by Shop No. 1th, and the two sides said they would not rule out cooperation in more areas, such as the introduction of their own brands and so on.

In fact, Dangdang has begun to implement the "Please come in, go out" strategy, and this strategy for Dangdang books and department stores pull is very obvious.

Dangdang Senior Vice President Yao Dan said, platform business is when the development of one of the fastest business, the average growth rate of 150% or so, the current support for business marketing promotion and service promotion of "when the service" platform has been on line, will drive the platform growth continues to develop.

According to when the 2013 Q4 earnings, when the official return to the electric business profit track, net profit of 21.7 million yuan, the profit rate reached 1.1%, net income of 1.972 billion yuan, including platform income of 3.667 billion yuan.

Data show that in the fourth quarter of 2013, Dangdang book Growth of 28%, clothing daily hundred increase to 82.5%, overall department store size accounted for further increase, accounting for when the overall revenue of 63%. It is expected that 2013 when the sales of apparel single category is expected to exceed the book.