Dangdang homepage Jump tail goods channel overweight clothing special sale

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March 24 Afternoon news, Dangdang today will be the main domain name dangdang.com from the previous comprehensive shopping navigation page, jump to Dangdang "tail goods sinks" channel Home (v.dangdang.com). "Tail goods sinks" is a special selling channel Dangdang, the main low-cost sales of some brand clothing. Dangdang insiders revealed that the company's main domain name to jump to the "tail goods sinks" channel, is the company to strengthen the sale of the service part of the company in the future there are other plans.

Last May, Dangdang launched the "tail goods sinks" channel, I hope that with special selling as the main characteristics of the only products will be launched direct competition. At first, Dangdang "tail goods sinks" channel to sell brand service, shoe bag mainly, including Levi ' s, Gxg, Mango, Nike, the North Face, and many other well-known brands in the Dangdang "tail goods sinks" on the 30 percent or even lower discount. With the rapid development of the channel, Dangdang also low-key book, home, pregnant babies and other categories into the "tail goods sinks" platform.

"Tail product sinks" to a channel's identity can get Dangdang full station resources support, it is likely to mean, Dangdang hope and only goods and other clothing platform to launch a positive competition, and occupy more shares.

Dangdang insiders revealed that the day before the annual strategic meeting Dangdang, Dangdang CEO Guoqing will be the 2014 overall strategy as "offensive", "tail goods sinks" of the strong Low-cost strategy may be Dangdang launched an "attack" an important chip.

After 9 quarters of losses, Dangdang in the fourth quarter of last year to achieve a profit, and similar "tail goods" such as the open platform business, especially the clothing business has achieved rapid growth. According to current growth rate, Dangdang expects 2014 clothing single category sales will be expected to exceed the book.