Dangdang in the year of the benefit of the move is a successive

Into the June, Dangdang in the year of the Benefits of the act is a successive, following last week's first wave of book audio and video full 200 back to 300 and 100 return 150 activities, the days ago Dangdang has launched the second wave of activities, in addition to the book full 99 Yuan and the new book "Buy a book on the minus" activities, A few days ago Dangdang also launched a number of books discount special, which is in the children's book category, there are "baby child area one-year anniversary" million books 50 percent rob and thousands of children book 9 yuan two large discount activities debut, at the same time, education books are also bought 69 yuan to reduce 9 yuan, the audio-visual audience to buy 100 to send 40 concessions, and release " Who dares to be lower than me? "

Reporter in Dangdang "Baby Child Area One anniversary celebration" million kinds of books 50 percent to see, a large number of children popular science books have dropped to about 50 percent. A set of authoritative best-selling children's encyclopedia from Germany, "What is what" the market price of 300 yuan, the activities of Dangdang as long as 49 percent 147 yuan, enough to let the original many hope that the price stop parents. And some of the original market prices on the lower books, Dangdang after the folding is difficult to imagine, some hundred books on top of the "fold" broken at. A best-selling Japanese "Mathematical Game Story Painting book", priced 108 yuan, Dangdang only sell 52.9 yuan. The children's book area also has 39 percent zones, 29 percent zones, and even 19 percent zones.

In addition, to "Every day is the children" for the banner of thousands of books 9 yuan from the 49 percent ceiling of the concessions are equally alarming. A price of 1500 yuan in the "color of the World complete fairy tale," when the price as long as 735 yuan. And some books even less than one-fifth of the original price, a price of 100 Yuan "Baby Fairy Tales Collection series" When the price as long as 19.2 yuan, with the same money to buy the same price of books enough to buy more than 4 times times.

Relevant data show that the domestic children's book market share in recent years increased by 8.89%, children's books accounted for the largest share of the book market 11.7%, and this increase in the next few years will continue to remain. For the relatively weak book market in recent years, children's books are heterogeneous, there is expert analysis that children's books can keep growing, an important reason is that children's books will not be replaced by the Internet, all parents think that the children buy books wrong.

However, experts pointed out that the children's book market homogenization phenomenon is very serious, the selection of good books is very necessary. Especially in the past few years compared to the fire of children's books, some studios by "Paste plus scissors" can be completed, the cost is very low, gold nature is not high, so buy children book comparison insurance practices one is to recognize the brand, to professional book site or large bookstore to buy

In recent years, education experts have been advising children to cut back on light reading and shift their gaze from ipad or cell phone readings to book reading. Data shows that a single classification of children's books, Dangdang sold more than 100,000 kinds of publish, accounting for the total number of children's books 1/6. Like Dangdang such a book shop, the quality of the book, including paper, pigments are guaranteed. It is a good time to buy if you catch the price.