Dangdang is accused of selling fake Borghese channel business is really fake

"False" Borghese TechWeb Editor recommended: Following the previous exposure to the sale of Swarovski products suspected of infringing, suspected of counterfeit Casio watches, recently, Dangdang was accused of selling fake Borghese products. This is also the problem that has arisen nearly a year after Dangdang was accused of selling unauthorized Borghese products last August. At present, Dangdang has not made a relevant response to this issue. Borghese commissioned the network to fight against the company said that will be through legal means to defend rights. The incident Dangdang is accused of selling fake Borghese recently, the citizen Mr. Li complained to our correspondent that, in mid-June, he bought a value of about 600 yuan on Dangdang's Borghese products, including "Borghese Borghese Mineral Nutrition skin mud (green mud) 212g" 1 bottles, " Borghese Borghese Mineral Nutrition Skin Mud Film (white mud) 212g "1 bottles," Borghese borghese vitality Bright color skin mud Mask (powder Mud) 212g "1 bottles and" Borghese Borghese blue Sea Newborn skin mud mask (blue mud) 212g 2 bottles. Then, when he and his friends talk about their own use of nearly 50 percent of the price to buy so many masks, a friend raised the question: "Overseas purchasing is not so cheap." "There are also friends who say that the Casio watches sold by Dangdang have sparked controversy over licensing." This made Mr. Lee worried about buying fakes. Subsequently, he to Borghese (Beijing) Cosmetics Co., Ltd. Consulting, said the other, as the Borghese series of products in China's exclusive distributor, the company in the mainland has never or authorize other units or individuals in the Dangdang sales Borghese products. Mr. Li then carries a few products to the Borghese counter of a shopping mall to ask for inspection. But the counter staff said, because Dangdang did not obtain sales authorization, can not provide Mr. Lee inspection services. Investigation has not been authorized products counters can not be inspected yesterday, the reporter to Customer Identity advisory Dangdang Customer service staff, the other said, Dangdang sell Borghese products belong to the business self-management mode, so did not cooperate with the brand, can be assured to buy. For whether it can be in the counter inspection, customer service staff said "can", but the reporter has to a number of Borghese counters to consult, get the reply is not inspection. Reporter noted that in Dangdang's return instructions, "beauty makeup of a protective commodity return details" column, "we guarantee the purchase of goods channels and quality", but if consumers have questions about this, you need to issue a "written appraisal." In the treatment of fakes, Dangdang gives the "false one to compensate five" compensation standards. Not authorized, Dangdang sell Borghese is not authentic licensed? Yesterday, the reporter found Borghese commissioned by the network----Guangzhou Heng Hundred Trading Co., Ltd., the relevant responsible to reporters confirmed that Dangdang's Borghese product is not authorized, he also issued a copy of the agency to the reporter certificate. According to the person in charge, the company has made a complaint about Dangdang selling unlicensed Borghese products last August, asking for the shelves. Did not expect after nearly a year, Dangdang again began selling Borghese production of unknown originProduct。 Where does the product come from? The two sides diverging related reports that last August, Dangdang chairman Yu on the sale of unlicensed Borghese products to respond to the media, said the licensing of the dispute is the traditional brand agent and the various channels of competition between the cause. "Such as a brand, there is a national agent, as well as East China, north China and other channels, we may be with the East China Channel signed the agreement, take the goods, but the goods in Dangdang is sold throughout the country, this may cause other regional dealers dissatisfaction." Many brands have not set up a specific channel for E-commerce, and regional channels will compete for profits. "Yu said. However, Guangzhou Heng Hundred Trading Co., Ltd. is denied that: "Brand dealers will have a strict channel division, will not have her say this happens." "In a product distribution contract produced by the company's owner," wrote the distributor can only cover the terminal outlets of the designated sales channels within the stipulated area of the contract and the designated sales, and may not sell the products to other channels or sell the products in disguised form to other regions outside the region or in other forms, such as online sales. "Guangzhou Heng Hundred Trade Co., Ltd. said that it will later on Dangdang sales of unauthorized Borghese products to prosecute." The secret of unauthorized goods is a real fake. Data show that more than 80% of the foreign luxury brand goods and well-known brand products in China's electricity business have not been directly authorized by the manufacturer. Authorization means that a brand directly designates which company can sell their goods. Where does the product come from? Zhou Ting, executive director of the Institute of Luxury and Economics and research, said: There is a Sunshine channel, from the brand to get some direct authorization of the product line, there are gray channels, through the overseas purchase or from distributors, channels and other channels ' sweeping goods ', there is a black channel, that is, direct purchase of the genuine imitation. ”