Dangdang is exerting the digital reading market plan to do from the publishing platform

Absrtact: June 24 Morning news, according to sources, Dangdang is exerting the digital reading market, not only set up the original division, but also plans to do since the publishing platform. Not long ago Dangdang with the Fairy King Yuanjie signed, in is when the first bypass publishing house directly

June 24 Morning News, according to sources said, Dangdang is exerting the digital reading market, not only set up the original division, but also plans to do "since the publication" platform.

Not long ago Dangdang and fairy tale King Yuanjie signed, when the first to bypass the publishing house directly signed the author, means that it hopes to increase the original digital content support.

According to insiders revealed that, in addition to promoting the direct signing writer really slightly, when also in the field of network literature recruitment to set up the original division, the current division members include Magic Sword book Au, Chih, dream Factory and other team.

Watercress on a popular network writer revealed that Dangdang's goal may be to do a "self publishing" platform, hope to support the grassroots writers in the network literature.

Dangdang's rival in digital books, Amazon China is pushing the digital reading market through the Kindle, although Dangdang has also launched E-book products "look." And Amazon hardware push digital book reading different, Dangdang apart from the development of "see" the reader, but also the implementation of "buy paper books to send E-books" policy to curry favor with the depth of the reader to cultivate digital book reading habits.

In the industry, Dangdang move is also a better way to grab the hardware of the depth of users, after all, mobile phone reading is now and the future of digital book reading mainstream, many readers are not willing to read digital books to add a reading terminal.

Dangdang CEO Guoqing in public more than once stressed that e-books will not replace paper books in the short term. Dangdang insiders said that the use of hardware to promote the digital book reading market is not the most urgent thing, the key is in copyright.

"The number of wars will be as tragic as paper books, original resources, paper books, digital copyright and writer Resources, in-depth reading people and so will be the battlefield, depending on the hardware paving the way may be to make things simple." said the person.

A set of unpublished data is: 1. Dangdang reading Client "when reading" the month active users in the monthly growth rate of 30%, in this calculation, reading client's annual user growth will reach 23 times times; 2. " When reading "The user is focused on the depth reader, the average user reads more than 30 minutes per day."

This is also when the layout of digital reading is an important reason. However, when insiders said that at this stage, Dangdang does not intend to make money in the digital copyright field, mainly want to get more best-selling copyright resources.

Dangdang Vice President Yao Dan a few days ago to participate in an electric business forum revealed that, after access to copyright resources, Dangdang will be through the book to activate the Electronic business culture industry, involved in film and television, hand tour culture industry.