Dangdang new home on the right side of the significant increase in the phone recharge function

Through this function Unicom, mobile, telecom users can recharge through Dangdang, plus before when involved in group buying business, a series of actions show when the virtual business is quietly layout.

In the electric business has a universally recognized law, that is, virtual business can effectively enhance the user stickiness. It is understood that Dangdang mobile phone recharge Business online, a week within the daily sales have exceeded 100,000, and the two-digit week growth rate. Group buying business on the first day of a single volume of more than 2000 orders. According to Dangdang, a person in charge of anonymity said, mobile phone recharge, buy these two business gross margin is very low, basically is not to make money, but for Dangdang to its positioning is a strategic category, the purpose is to enhance the user stickiness, driving the growth of new customers.

Industry insiders said: "Virtual business is often low-cost, although to the electric platform for limited blood supply, but for the promotion of user viscosity has been significantly promoted." "From the human-driven, new business and other signs that Dangdang is quietly set up a virtual business division, and then how to implement the specific products are not known." The future will be in the virtual business of the market to launch a new battle, virtual business is different from the physical goods, can break the price war thinking, to the electrical business will be a new challenge.