Dangdang open platform reveals new trend of electric business development

Last year the internet world circulated the story of a Jew who makes a fortune at a gas station, and his folks will drive a car wash shop, a restaurant, a laundry, a pet shop around the gas station, and a Chinese man who makes a fortune at a gas station will open up n gas stations around him. In 2011, the field of electric business did deduce such a law, one of the most disturbing is the Thousand regiment war and the price of the platform, so that Le Amoy network Bi Sheng said: "Into the wrong line, lose money to make a yell premature death early."

2012, Dangdang guoqing like to tell a new story: le Amoy net Bi Sheng into Dangdang selling shoes. We see that, in addition to the overall people-oriented promotion of customer relations and the introduction of electronic readers, Dangdang 2012 years the biggest move is the platform open. In particular, the opening of Dangdang has the following modes:

1, the flow-oriented platform to provide professional services. Specific: Docking a Amoy network, take over the QQ mother and Child, QQ books, Cat books and so on.

2, the industry Division of labor, reorganization line under the industry chain. Specifically for with the traditional business enterprises gome, outlet, East Sen shopping, Di-tong and other cooperation.

3, open Platform API, improve the flow conversion rate, the introduction of partners for the Tick Group, F Group, high peer network.

4, open subdivision of the vertical field, the introduction of professional power channel partners Jiuxian Network, Lok Amoy Network, Lok Bee Network.

and "The number one electric business enemy" Jingdong Mall "refused a Amoy" strategy on the contrary, Dangdang first open, showing a competitive strategy in the "Chao Jin". For now, we can see the 4 advantages of open strategy:

√ Service Quality improvement. We see that through professional collaboration, at all levels of the platform to obtain the category, professional degree of the promotion of a face. For example: QQ, the cat got Dangdang's professional book Service, Dangdang obtained the Jiuxian Network, Lok Amoy Network Subdivision professional service capabilities. Even if the platform at all levels to spend a large investment, professional degree may not meet such standards.

√ Resource sharing to reduce social costs. In addition to human resources, platform services resources, open sharing only advertising costs are much more than competing. One of the core values of the electrical business is to reduce the process to reduce social costs, open collaboration with such values.

√ Mutual benefit. A few years ago, the coal industry, no small size, no points advanced backward, repeated horse, Paomaodilou serious. These two years of electrical business is the same, mixed goods, different service capabilities of the size of the platform to participate in the price war. Finally found that the human cost is extraordinary high, the profit margin is very low, everyone together to make a profit. The open platform has improved the industry rules through resource reorganization: Moderate competition, Division of labor, increased efficiency and increased profits. For example: the same flow of resources, the cat's book Service professional degree is difficult to achieve when the standard, conversion rate is not when high, through collaboration is happy.

√ Professional division of labor. Professional people do professional things, do not have to repeat.

To sum up, we have seen the specific direction of the field of electrical business open: between the upstream and downstream, the value chain between different links, the value chain of the same layer of different professional areas between the traditional channels and the electricity business channels. As the saying goes, "a trap", only open to let impetuous after the confusion of the electric business industry "broken Cocoon butterfly."