Dangdang PK Excellence for other purposes

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The last few days to see Dangdang issued a notice, first issued a statement, "Please network stop publishing its world's largest Chinese online bookstore, the speech lies." Then, on the eve of Bezos's visit to China next week, he sent an English-language message to Amazon CEO Bezos.

Dangdang these two statements are inscribed "When the market department", this is a very interesting phenomenon. In response to these two statements, the excellent reaction is "refusal to respond to the statement".

So, how do you look at deeper issues?

First, when with outstanding management

When the vice president of the market, is in 99 before the IPO, I was in Sina colleague Chen Tenghua, before the Nokia China Gaming division in charge of the post to be when taking office.

When the general external PR spokesperson, is the female-headed Yu Yu.

Guoqing will speak as an industry leader only when attending meetings of trade associations such as the distribution and publishing industries.

The couple are rarely together at public events, when I was in office for nearly 2 years, only remember June 04, to participate in a Shanghai TV station "Fortune Life" program recording, the two people are holding hands together.

However, in general, any campaign that has a fighting nature needs to be guoqing.

The Wang Hanwa president is a very nice professional manager who speaks peacefully and always smiles. But it really lacks the aggressive feeling of the Chinese local internet people.

Ang Ancheng, vice president of finance, when I met him, it was very difficult to express it clearly in Chinese ...

Huangweijiang, vice president of operations, we met when he was in Hong Kong. Emphasis on technology and logistics management.

The best impression of the entire management of excellence is that you are too professional and professional to be a disadvantage.

I am familiar with these 6 people. Therefore, this part concludes that:

1, superior to deserve passive beaten! Not even a VP in charge of the market, the marketing director is a Taiwanese, can you react quickly?

2, "good people" can not do the Internet, especially the Business-to-consumer. Guoqing is a book dealer, three fen nets Shiyu Arrow is a soldier, No5 born, Ye Qiaoping before in Wantong put stall, joint purchase network Li Wenbo is property intermediary started.

You let Motorola's Wang Hanwa and these individuals go to pan? That's no different than having Yao go to an Austrian car.

Second, the rejection of the acquisition of the show again?

In 04, I personally participated in the whole PR planning process of "when rejecting Amazon's 150 million dollar acquisition to speed up the pace of independent listing". And as a spokesman, specifically to Hong Kong and mainland media to do a listing briefing.

The entire "first refusal to buy, after the independent listing" of the PR process to do quite perfect!

Only the Northern Green newspaper, a reporter surnamed Wang, saw the problem. The essence of its analysis is that it's not a huge amount of money to be rejected by Amazon, but not enough.

Flipping through outdated media reports, you'll find that when you've been in the lookout, the price is "100 million-1 billion dollars to talk". But Bezos insists on only 150 million dollars ...

Three years have passed, but also face Bezos, and when the initiative began to attack. So is there a capital force and other ideas behind the scenes?

A few endings are not unexpected:

1. When merging with excellence, only one giant remains;

2, amazon.cn does not give excellence-in fact, the 05 Bezos once wanted to let excellence die, rebuild a new;

Play with your imagination--usually there is enough story behind the PR, when the offense is launched.