Dangdang responds to book Fair Trading rules: Minimum discount must not be less than 85 percent not operable

January 8, published by the Chinese Publishers Association, the Chinese Book Publishing industry association, China Xinhua Bookstore Association issued the "Fair trade rules" in the brewing two years after the formal introduction. According to the rules, new books published within one year must be sold at book prices, and online bookstores or affiliate sales can enjoy no less than 85 percent discount.

"The minimum discount must not be less than 85 percent, which is not operable, we will wait for the details of the implementation after the introduction." "The well-known network bookstore Dangdang recently to" book Fair Trade Rules, "the publication of the book within one year are not less than 85 percent sales" gave a response.

According to data released by AC Nielsen, there are at least 30.8 million people in China buying Books Online, accounting for 56% of the total number of online shopping groups. In addition, according to Analysys International senior analyst Analysys data, the 2nd quarter of 2009, the online retail market size of 632 million yuan, accounting for the entire consumer market sales of 13.91%, while Dangdang in the 2009 two-quarter online retail market share accounted for 50%, followed by 34.8% of the outstanding Amazon. Once the "limit order" is implemented, the two online bookstores will undoubtedly be the most affected.

Dangdang Market PR Senior director Zhang Ying, said in an interview with reporters: "Dangdang sold 600,000 kinds of books, every day there are new books on the shelves, published in a year's new book is the total sales of Dangdang 30%, of which at least half of the price is less than 85 percent, if ' Ban ' implementation, when this part of the book sales must be affected. But from another point of view, the promotion of new books, good books should not rely too much on prices, reasonable prices to help the overall industry benign development. ”

Reporters browsing the Dangdang, excellent network and other large book sales website found that a few days later, most of these new books are still on sale, the book Hot List of books are still 60 percent-80 percent discount price sales, some provisions of the "new book" is a large discount of 35 percent.

At the same time Dangdang more advocates "free pricing", "no less than the cost, not contrary to the premise of the law, to give customers the biggest concessions." "Many readers have become accustomed to buying low-priced bestsellers online and consumers ' acceptance of the restraining order is a lengthy process," said Zhang. ”

Accordingly, the other network bookstore also did not make the price adjustment. The "restraining order" planners also said that the next, the state press and publication administration and three associations to issue documents, unified implementation date, and the use of public opinion supervision, violators will be exposed by the media, joint sanctions in the industry. In addition, the integrity of the file will be established, the publication of the telephone report.

"Provisions," a lot of netizens are puzzled by this, many netizens said, now the book price is already very high, if there is no discount, I am afraid will reduce their purchase volume of books. In addition, many netizens also said that if this provision is really implemented, they will go to "defected to" pirated books.