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Market rumors that someone bid 700 million dollars to buy Dangdang is not groundless. June 15, Dangdang founder, co-president Guoqing said that there are indeed overseas companies to Dangdang, but he repeatedly stressed that dangdang in the short term will never "sell".
Dangdang founder, co-president Guoqing
For Dangdang's trend, Guoqing said: "First, Dangdang three years will not sell; second, less than 1 billion dollars." "The reason why guoqing so strongly, analysis that is mainly because of struggling for 10 years Dangdang finally profit in the near future." According to Analysys International E-commerce analyst Analysys Statistics, from the fourth quarter of last year, Dangdang has 7 consecutive months of profit.
Analysys that the current stage of profitability should be attributed mainly to the profitability of the publication business. However, Analysys stressed: "China's consumer online retail market at this stage and the future development focus will be in the 3C and the department store market, Dangdang will still face category expansion and profitability of the game, a reasonable category expansion strategy will determine whether Dangdang in the next phase of stable development." "This means that for guoqing, even if Dangdang does not sell, it will face enormous challenges."