Dangdang to beach clothing retail can be issued first to

In fact, from the original guoqing and Liu on the micro-bo on each other, we know that there will always be the intersection of electronic commerce, not only a certain plate or field, in a larger range will have mutual infiltration, such as clothing. In fact, clothing this market is very large, clothing is also very suitable for e-commerce, which is Fank and other brands can quickly rise to the cause. The already listed Dangdang has enough money, resources and contacts to Zhang Ben in the apparel retail sector.

Recently, the market has been reported that Dangdang has begun large-scale recruitment of relevant talent in the field of clothing, the first batch of more than 500 people, the entire clothing division capacity of more than 1000 people. Unlike every guest, in the distribution model, Dangdang mainly take the way to sell hundreds of goods, through the warehousing joint-stock business model to develop apparel retail, but also in the beginning to establish their own professional apparel purchasing team, the development of exclusive underwriting and development of their own brand apparel, with "brand, style and price" Three dimensions different combinations of selected products to meet customer needs.

Obviously, Dangdang chose to rely mainly on Third-party brands in the Dangdang platform to sell clothing, but not as Fank as the main http://www.aliyun.com/zixun/aggregation/7914.html "> Brand model, is to take into account the fashion trend of clothing changes extremely fast, the own brand at best can only as a supplement, and not to concentrate all the resources to do, which is also in line with the development of the department store retail sales of the consistent strategic principles.

As we all know, Dangdang traditional book business has accounted for more than half of the online retail market, has been fast enough to the ceiling, and clothing products have a high profit margins and high repeat purchase rate. In addition, the huge market of clothing has the opportunity is too big. Apparel fashion products have become the first major online shopping category, there is a huge consumer groups. Getting involved in this area is the right choice when it comes to being. We look at the rise of customers and other brands can be seen, the price is not easy too expensive, quality is not easy too bad, the service must be better, so as to get a better user experience. All this, Dangdang in the book market, the advantages and experience can be used for reference, this will become its in the ascendant retail market rapid enclosure of the important weight.

Do the core of E-commerce is nothing but three: passenger flow, capital flows, logistics. Dangdang decade of the brand, resources and technology of potential energy, has created a relatively mature IT infrastructure, supply chain architecture and platform applications, to the apparel product line of business extension is actually a matter of the right thing. Accordingly, Dangdang existing resources will be maximized utilization, highlighting the scale of efficiency, and product line expansion is also conducive to dangdang increase the number of goods per order and unit price, improve the user's shopping frequency, thereby increasing marginal revenue and marginal profits.