Dangdang to change the name change the slogan

Absrtact: October 20 news, Billion power network, the latest learned that Dangdang today announced the name changed to when, replace the brand logo for a pair of red round bell, change the slogan to Dare to do. New and old when the logo contrast when the brand owner said the upgrade is mainly

October 20 news, Billion power network, the latest learned that "Dangdang" announced today renamed "when", the replacement brand logo for a pair of red "round Bell", replace the slogan for "Dare to dare to" when.

New and old when logo contrast

When the brand leader said that the upgrade is mainly to meet in Dangdang 15 anniversary of the new node, with the electric business industry gradually mature trend of development, the most important thing is when the 2014 overall transformation of fashion after the image upgrade needs.

Specifically, when considered, the removal of the non-keyword "NET" word, making the form more concise. The red round bell represents the shopping tip, and it is appropriate to use "bell" to make the image "when". "Dare to" when "the new slogan is mainly to meet the new round of young consumers to consider."

According to billion power network to understand, this is the first time since the establishment of Dangdang renamed, change the slogan, upgrade logo, in addition to the domain name dangdang.com remain unchanged, is a new "makeover." The overall transformation of the fashion of the electric business, when it is also a rough spell.