Dangdang to create China's original design support platform, open the designer channel area

International online news (reporter Li Xiaoping): Electric business Dangdang 11th in Beijing Institute of Clothing held "2014 Dangdang clothing Winter New conference", Dangdang vice President Deng announced, Dangdang and China Fashion Designers Association to reach strategic cooperation, investment 100 million yuan to create China's original design support platform, set up a designer channel zone, Promote the innovation and development of China's independent designer brand.

Li Dangqi, president of China Fashion Designers Association and professor of Art Institute of Tsinghua University, said that the association of Chinese Fashion designers has more than 2000 designers, and he hopes to cooperate to encourage independent designers to net and shock, and to promote the docking of China's original design strength and flourishing e-commerce market.

It is reported that the two sides will be in the platform to build, business operations, brand promotion, fashion innovation, large data mining, talent training, brand protection and other seven aspects of in-depth cooperation.

has been regarded as a book for the main business of Dangdang since the second half of 2012, began to establish clothing as a new focus of business. Dangdang released data, said the 6 consecutive quarterly apparel growth rate of more than 100%, sales from 2012 to 500 million yuan soared to 2013 2.7 billion yuan, to become the second largest category outside the book. On the day of 11th, Dangdang also announced the launch of the "T-Station Acceleration" program, the expansion of the fashion editorial team and the buying team.

Since August this year, the electric business and the east of the cat and when the new clothing runway show, the electric dealer in the field of apparel competition is gradually from the price to brand and style areas.