Dangdang Yu: 13 years of bulldozer-like big woman spirit

Even in terms of clothes, the Yu of 2011 are very different from those of two years ago.

In March 2009, she was interviewed by "http://www.aliyun.com/zixun/aggregation/11613.html" > Chinese entrepreneur in the office of Dangdang Stability Gate. It was a cloudy day, wearing a black suit, black leather shoes, and a gray sweater. She sat on an old-fashioned black leather sofa with no smile on her face. While she was smoking in the room without the lights on, she said: "What I am most worried about is how Dangdang is bigger, as for the listing, I have not thought about it." ”

Two years later, when Yu appeared in front of us again, she was already the head of a public company. January 24, we saw Yu in the new office building in Dongzhimen. Although this is not a sunny day, but the room is very spacious, also bright, let people always have a sunny days illusion. The hostess looks much more relaxed than she was two years ago. She wore a tender yellow sweater with a blue, yellow and brown scarf. When she is talking to reporters, you can't imagine that she is a woman who is surrounded by her fortune, fame and contingency.

Objectively speaking, Yu Yu is one of the richest and most accomplished women in China today. December 8, 2010, Dangdang listed on the NYSE, the company market value of 2.33 billion U.S. dollars. As co-founder and executive director, Yu-yu shares 5.1%. This day, her personal name of the book wealth over 100 million dollars. If her husband, Dangdang CEO Guoqing, has a 39% stake, the couple is a diamond partner-and, superficially, they have created dazzling wealth and become one of China's richest couples.

Insipid plot no applause, the storm of distress soon followed. December 1, 2010, guoqing on Sina Weibo. Before and after the listing, the successful businessman came to a psychological outbreak, from confess first love history, denounced investors to compete with the public call war. In the middle of January, the farce reached a white-hot level due to a few confrontational tweets, and began to turn from a spectator farce into a seemingly gaudy, serious business proposition.

January 15, guoqing on Weibo revealed that Dangdang will be a few days after the investment bank banquet, and he will refuse to participate. He also improvised a "rock lyrics", saying that investment banks are holding down the IPO price. An ID named "Lost" is claiming to be one of Morgan Stanley's staff when listed as a public underwriter, refuting the investment bank for not taking a penny, and in passing attacking the profitability, cash flow and guoqing ability, character and marital status of the firm. Guoqing then fought back again. After a few rounds, the microblogging received a very high rate of transmission and attention, became a entertainment industry, business and social layout are common concerns of the public, known as the "Guoqing War in Morgan Stanley women incident."

In fact, this accident is more surprising than Dangdang's listing itself. From the company level, Dangdang listed is a natural and logical thing. As one of the earliest e-commerce companies in China, the relationship between Dangdang and capital has always been very close. February 2000, after two years of entrepreneurship, Dangdang first access to venture capital. February 2004, Dangdang won the second round of venture capital, Tiger Fund investment Dangdang 7.5 million dollars. July 2006, Dangdang received the third round of venture capital, DCM and other joint investment Dangdang 27 million U.S. dollars. According to the prospectus disclosed, the total amount of financing was 40.7 million US dollars since Dangdang was founded.

Even so, the company's two founders still had an accident at the last minute of the IPO bargain. Dangdang listed before the IPO, the underwriters to set the range of 11-13 U.S. dollars, after the issue price range to 13-15 U.S. dollars, and finally set a price of 16 U.S. dollars, issued 17 million ads, to calculate the current market value of 1.246 billion dollars. December 8, 2010, Dangdang on the first day of the opening of the 24.5 U.S. dollars, higher than the issue price rose 53%, to the close of 29.91 U.S. dollars, higher than the issue price rose 86.94%. The market value amounted to 2.33 billion dollars.

In short, the original Dangdang so valuable, guoqing feel that they sell less. Guoqing has always been known for his good-natured frankness. He likes skiing and landlords, and he doesn't think it's exciting enough. He chose to express his dissatisfaction by the way of live microblogging. His wife, Yu, showed more restraint. That day, she sat in the boardroom, laughing and explaining to a group of reporters: "There is a doctor-patient relationship between companies and investment banks." When it comes to money, humanity is sensitive and caring. I was too gullible about the investment bank. If I could turn back the clock, I would choose the Dutch auction. ”

In contrast, Yu-Yu's reaction is more intriguing. She doesn't have a microblog. At first, in all these plots, she chose to remain silent. But Yu's choice has always been surprising. Two days after the "Morgan Stanley" incident, she still chose to fly to Shanghai as scheduled, recording a talk show called "Boston". 10 days later, she chose to hold a small press conference to explain the incident, and again to emphasize the transition to the "big Online Mall". At that time, the protagonist Guoqing was sitting in the office next door, but did not appear.

One months later, the Yu family of three from Italy after the Spring Festival holiday home, and then flew to Harbin to participate in the Asia Cloth Force Forum. On the evening of February 18, she returned to Beijing from Harbin, after having presided over several business meetings, she returned home to tutor her son for winter vacation homework, and once again received a telephone interview with "Chinese entrepreneur".

Yes, even Yu Yu himself is aware of her changes. Two years ago, we for "Business Mulan List" interview Yu's boudoir Honey hung, she once said, "Yu Yu is a woman without ego." Two years later, Yu to hear this statement.

"My greatest improvement over the years has been in business judgment. You make a lot of decisions every day, and in the case of incomplete information, it's like using two equations to solve four unknowns. "She said," These years, I do not like a man to the middle-aged have a sense of crisis, very hard, full of thorns, we these women, but for the middle-aged have a touch of joy, more able to accept their own, not as young as self struggle, disobedience, worry, anxiety. ”