Dangdang Executive Chairman Yu (TechWeb map)
"TechWeb Report" November 16 News, Dangdang Executive chairman Yu recently in Dangdang third quarter earnings analyst conference Call said, Dangdang from the cat and Tencent received a large number of customers.
However, Dangdang CFO Shang added that Dangdang opened the official flagship store in the days since November, so there were no new customers from the cat in the third-quarter earnings. Shang also said that Dangdang in the third quarter overall new users to obtain the cost of 19 yuan.
For when settled in the cat and Tencent brought about the effect, yu that the day cat and Tencent QQ shopping mall, when the open source, so open method is very good, it is worth trying.
At the same time, Yu also admitted that in the near future, the cat or Tencent platform in the proportion of revenue will be smaller. However, she believes that when the hot-selling product categories should be shown to more consumers, the other platform to use the existing traffic. The operating profit from these platforms is lower, but when it will find a way to improve profits.
After the double 11, the advantage of the cat platform model is obvious. Some analysts asked how many of the common platforms in China's e-commerce sector could eventually coexist.
In this regard, Yu that there will be a number of General Electric platform in the future, and each has its own characteristics and their target customer base. For example, the days of the cat to the young customer base, these customer base consumption is less than when the customer base, when the client group of older, more income. When a customer accumulates for years, these customers are mostly women, most of whom buy goods for themselves and their families. (Tao Chi)