Daniel Horton: A magical experience from the 25-year-old wedding photographer to the lone Planet CEO

Many young people come to work with determination, talent and optimism, while simply hoping to get a chance to show their talents. The 25-Year-old Daniel Horton the chance to come true. In the past year, Horton, the former wedding photographer, was the CEO of Lonely Planet, a multimedia travel guide company, independently. Horton was dug by Brad Kelly, Brad Kelley, who reportedly spent 77 million of dollars last year buying a Lonely planet from the BBC. Kelly, a billionaire from the United States, is an Kentucky State in the tobacco industry and the fourth-largest private land landowner in the United States. (Brad Kelly personal Wealth: 1.9 billion USD, Source: Forbes 2013) According to Outdoor magazine, after watching Horton's photos and videos online, Kelly invited the same lad from Kentucky State to help him create NC2 media company. The company's name comes from the abbreviation for Latin phrase in situ, where Kelly bought a lot of online video clips and a great blog before buying a Lonely Planet with NC2 's sponsorship, and after buying a Lonely Planet, Kelly directly appointed Horton's chief executive. In fact, Horton has no experience in running a global business. Although it is generally acknowledged that Horton has the ability to lead and cross borders, this is questionable because industry leaders are the ones who should be given priority. To explain his decision, Kelly, a notoriously reclusive hermit, has given a rare and elusive 118-word interview to Outdoor magazine. Daniel created the opportunity himself. "Kelly wrote. We have some common traits, such as drive and adaptability, and his extraordinary organizational and communication skills make him invaluable to the company. "Talking about their occasional conversation, Kelly admits it's destiny." In short, it was a lucky event. Unsurprisingly, Horton's appointment as chief executive of the fledgling Lonely Planet comes at a time when the global recession, the book market slump, and the 911 of shadows that make people reluctant to travel, are both skeptical and bullish. The first move since Horton took office was to lay off 75 people from 383 employees, while at the same time stimulating a sad topic on Twitter's memory of Lonely Planet. But through Horton's story, Kelly expressed support, made him ready for the moment, and told him that needing to be liked was a problem. Once you understand this, you will find fun. "The lone planet was born in Australia in the 1970s and was founded by a couple of British couples, Tony and Maureen, who came to Australia to explore." Since 2011, the BBC has spent a total of 210 dollars on a lone planet in four years. Today, Lonely Planet's products include travel books, television programs, magazines,Dynamic applications and Web sites. The core of the reform, Horton suggests, is to make digital efforts, including "applications, electronic journals, and the reorganization of content resources that can change the way people travel."