Danish fashion industry Hendes also to catch up with the trend to enter the electricity business

Beijing Time August 13 News, as more and more physical store retailers are looking for a slice of the booming e-commerce sector, the Danish fashion industry Hendes Holch-Povisen (Anders Holch Povlsen) also began to catch up with the trend. A few days ago, the Chinese-made fashion (including Jack Jones and Vero Moda and other brands) investors, from Europe's largest online fashion retailer Zalando initial investment in the hands of the latter 10% of the shares.

Fashion brand retailers are now considering expanding into E-commerce. Earlier this month, H&M launched its own official online shop in the United States. In a statement released in Tuesday, Zalando said Povisen had gained 10% per cent of the company from Zalando's early investors, venture capital European founders Found,holtzbrinck and German retail group Tengelmann. Zalando spokeswoman did not disclose the price of Povisen buying shares. Forbes magazine estimates that Zalando's current valuation is about € 2.5 billion.

"Povisen will be a strong and long-term shareholder," Rubin Rittel Rubin Ritter, general manager of Zalando, said in a statement. We hope to work together to design the future of fashion E-commerce. ”

There have been rumours that Zalando will soon be on the market. But the founders of the Berlin-based E-commerce company say they first want to focus on making a profit in the core market. Zalando is now Europe's largest online fashion website and has been expanding its lead over British rivals Asos. Currently, Zalando sales include more than 1000 branded products from shoes and hats to clothing. In 2012, Zalando's net sales doubled to 1.2 billion euros (about 1.6 billion US dollars).

Zalando early investor, venture capital company Rocket Internet in a separate statement, the company has transferred its holdings of Zalando shares to Swedish investment company Kinnevik, eff and Access team. Currently, Kinnevik holds about 37% per cent of the Zalando, EFF holds 18% per cent of its shares, and Tengelmann has fallen from 7% to 6% per cent, and the Holtzbrinck of the German venture capital company has fallen from 11% to 8%.

Kinnevik last year gained about 10% per cent of the Zalando by investing, a deal that was valued at € 2.8 billion for Zalando. Founded in 2008, Zalando has been using Amazon's strategy to boost brand awareness by dramatically increasing advertising spending. Zalando provides free delivery services to all market sellers, but returns are costly.