Daphne trapped in layoffs: strategic adjustment will not give up the electricity quotient

Recently, there is news that the famous shoe enterprises Duff NI group into the "layoffs Storm", the nationwide layoff of 300 people, E-commerce department is the hardest hit by the layoffs, three business executives were all cut, the move was once interpreted as Daphne gave up the signal of the electric business. Yesterday, Duff Group in response to this, said that the restructuring is being optimized and adjusted, the impact of the adjustment of the total number of employees in the group 0.7%, Daphne will not end the electric business.

Daphne trapped in "layoffs"

Daphne's "layoff storm" stems from internal staff's explosive material. Last week, Daphne employees in the network said: "There are dozens of employees left in Shanghai headquarters, including some of the older employees who have worked in Daphne for more than three years." Later, media reports said that Daphne is in the mass layoffs, plans to the Shanghai headquarters staff in the near 100 people, factory staff to cut 200 people. This round of layoffs involved a number of departments, of which the electric business sector was the most affected, the department's commodity director, supply chain supervisor and sales director were also cut, the media quoted internal staff saying: "The entire electrical business sector was elevated, there is no way to operate, the boss may no longer want to do the electricity business." ”

For a time, the rumors flooded with a variety of versions, "Daphne or give up the business" and "streamline the staff ratio or reach 10% to 12%" and so on, opinions in the economic environment and various types of corporate layoffs in the background, Daphne's "layoffs" has become the focus of media coverage.

Daphne responded that 0.7% employees were affected

In response to the "layoffs", Duff's official statement responded: "To further promote the group's strategic development and enhance the competitiveness of enterprises, the group is the organization of optimization and adjustment, the impact of the adjustment of the total number of employees in the group about 0.7%." ”

Daphne media director Huangyingjie admits that some of the jobs have been optimized, and some employees will leave the adjustment. The staffing restructuring is not limited to what is rumoured to be the management and production positions of Shanghai headquarters and factories, but rather to the overall decision-making of the specific streamlined job categories. Daphne is committed to complying with government laws and regulations and providing severance compensation to departing employees.

Daphne did not disclose the number of employees in the specific adjustment, but only stressed that the impact of the total number of employees accounted for 0.7%. According to earnings, Daphne has more than 28,000 employees all over the country. Daphne's first-half turnover of HK $5.08 billion, an increase of 28.9% per cent year-on-year, has been difficult under the backdrop of a weak economy. "The adjustment is to face the next challenge." "Huangyingjie said.

Daphne didn't give up the electric dealer.

For "Daphne or give up the business", Duff in the official statement, said: "The group is now to the electric business strategy integration and adjustment, will not end the electricity business." "It is reported that three of the successors of the successor has been in place, and the electric Business Department vice president of the candidates have been identified."

Founded in 1987, Daphne International Holdings Limited's business mainly footwear, apparel research and development and brand management, in 2006 began to officially enter the E-commerce market, the early period has been outsourcing to professional firms operating, Daphne herself as a supplier role. 2009, Daphne set up an E-commerce company began to operate independently, but the subsequent 3 years of performance is considered "mediocre", online sales and offline physical store sales performance there is a huge gap. Also because the performance of the electric business did not meet the expectations, only to attract the major changes in the electric business sector. Daphne stressed that the future of the electric business will be strategic adjustments, but will not give up.