Daphne's on a massive layoff.

"Billion Power network News" August 20, according to a person close to Daphne to the billion Bang Power network revealed that Daphne is currently carrying out mass layoffs, the company plans to cut the Shanghai headquarters staff to 100 people, the factory staff to cut 200 people, "which Daphne's electricity business sector is particularly affected, the electrical business sector commodity director, Supply chain supervisor and sales supervisor were both cut. ”

"Last Friday (August 10), dozens of people had left the headquarters and some people were leaving this week." "The person who has been asked to give his name to the billion-state power network, said the staff is mainly old staff, many have been working in Daphne more than 3 years, including in Daphne for more than 20 years of financial manager."

Daphne Entity Store

The person said that the Daphne's big job cuts involved almost all of the company's departments, each department has a certain proportion of staff were cut, but to the end Daphne did not give the staff of the cut on the reasons for the specific instructions. "The director and the above level of staff walked several, small Chen General (Daphne Board Chairman Chen Yingjie, Daphne employees have been so called) has not come out to speak. Everyone has a lot of grievances. ”

A worker who has worked in Daphne for more than three years has stated the situation to the billion power network. "In the morning of 10th, I was called to the conference room by the department head and HR department, and they took out a document to terminate the labor contract for me to sign, because of the organizational structure adjustment." I thought it was incredible because I didn't get any notice in advance and the company didn't reveal any news. "At the same time, Daphne also gave a N compensation plan.

According to the previous sources of information to the billion power network revealed that the most affected by Daphne layoffs is the department of Electric Business, electrical Business Department commodity director, supply chain supervisor and sales director of the three major heads were also cut, "the entire electrical business sector was elevated, there is no way to run down, the boss may no longer want to do the electrical business." ”

And according to billion power network understand, Daphne 2006 began to dabble in E-commerce market, but since 2009 began to establish E-commerce Co., Ltd., independent operation. The company has been outsourcing to professional firms responsible for technology development and platform construction and operations, Daphne is a pure supplier role.

The data show that although the Daphne brand has more than 5,000 stores nationwide, the turnover amounted to HK $8.57 billion in 2011, but the group's revenue from E-commerce is less than 5% of the total turnover.

Since last November, after the departure of the general manager of Daphne's original electricity business department, the Electric Business department has been in the situation where no one has the overall responsibility.

Daphne announced the latest operating figures, in the first half of 2012 the same store sales growth of 17%, while the second quarter of the same-store sales growth of 14%, compared with 22% in the first quarter slowed?