Dare to ask: Event marketing is the heaven or the land

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Every day in the big jar enjoyed, all kinds of novelty events, let people stop and see, have their own interest, but also dig. Want to come, countless netizens are so whereabouts. The internet has turned life into a full media age. One day there is no event, this life may be boring, missing something.

The proliferation of netizens, the wider use of the network, so that the spread of all events in society, become more extensive and rapid, enterprises through these events to achieve such as brand promotion, concept implantation, image recognition of marketing needs, become more convenient, the use of ease. Market demand for all kinds of event marketing agencies, but also like the grass soaring.

I do not do media research, or consumer psychology research, for event marketing can only float on the surface. But, often see network marketing peers, talk about this kind of network event marketing case, can't help feeling society is a mixed bag, academics. From the Hot Yan Zhao Door, chattering sister Furong, in to Kappa girl February girl, a lot of event marketing agencies, to advertise as a network pushing hands.

Just found that AIDS women Deli blog Revenge clients, immediately have, the same similar blog appeared, clear price ads, hehe, there are messages, Yue: to die. Want to be funny.

If planning, it should be to plan positive values of events, such as public welfare, Popular science, explore knowledge and so on. If you want to do the planning of a famous February girl, cast a good sense of internet users lust, vulgar heart, really despicable, not to advertise the promotion.

Occasion things, the sense of proportion and the temperature is particularly important, slightly offset, the result is different. Events occur every day, it is an objective thing, if, must be behind the hands, must see the direction, with the hoist. With the advice of peers, event marketing needs to follow the law, in the column, but also to add:

1. The principle of positive values!

2, the relationship between the brand and events principle!

3, the first crab eating principle!

4, a high degree of focus on the principle of broad participation!

Follow this four point event marketing case or planning, should go to heaven, the network is the road of heaven on the plate of flowers. In the land of the February girl off a clan, natural nail. Noble is the epitaph of the noble, despicable is the pass of the despicable, it seems too bleak.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (starting A5 Welcome reprint, do not revise unto impose)