Data analysis for enterprise integrated network optimization

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Network Marketing gradually replace the traditional marketing, corporate marketing Web site to become the trend of network marketing, enterprise Integration Network optimization needs of the enterprise's data analysis, evaluation of enterprise operating data, can let enterprises more clearly understand the site's user groups, enterprise integration optimization needs to what data analysis? I share some common data analysis.

Which page traffic is a valid traffic

The construction of the marketing website, the layout of the page includes product page, Information page, Member interactive page and so on, different pages bring the flow size is difference, webmaster through Google Analytics tools can see the site page traffic, in the end which page traffic can bring conversion rate. For corporate marketing sites, if the product page can bring the largest drainage, the conversion rate of the flow is certainly the highest, the current Internet Enterprise Station has always been a common problem, the page is mostly occupied by industry information, product page is just a few pictures, and even many product pages are not included. For enterprises, product pages and members of the interactive section of the flow is effective, to find ways to improve the flow of the page, and then to improve the page flow conversion rate.

What page content attracts users ' attention

In order to improve the user experience and the benign environment of the Internet, the major search engine update algorithm, the highly original content to be encouraged to crack down on low quality sites. Webmaster to their site content page analysis, which page traffic volume is the largest, can get the largest number of searches, whether the long tail keyword or the main keyword content introduction, the content of the page can get users attention is good content. Site positioning planning to start content construction, the site to analyze is: site ability to provide users what-> users need what-> users can get from the site-> site can create content for users. This is a marketing-oriented web site analysis process necessary, only carefully for users to create content to attract users attention, the content of the page can attract users to pay attention to, the flow rate of conversion is also naturally increased, the site's bounce rate will gradually decrease.

What marketing activities bring revenue goals

The ultimate goal of marketing-oriented web sites is the production of product orders, regardless of the use of the optimization techniques, or marketing method skills, can produce order sales. Marketing activities in the planning of the expected effect, in the final marketing can achieve perfect, then need to master the entire marketing process data analysis, pay the marketing costs can be obtained through marketing activities, even if there is no increase in sales, but also to get the brand on the Word-of-mouth effect. The network marketing needs the plan to be able to bring the income goal to the enterprise, the timely analysis activity stage effect, may help the enterprise better perfect marketing plan, the correction plan insufficient place or is not able to mention in the plan. At the same time, the enterprise may be on the line of several marketing activities, viral transmission mode of marketing, in the event to a certain stage, the webmaster needs to have a choice, give up and can not bring the goal of income projects, more into the other marketing projects.

Which traffic can increase the expansion

Network Marketing is more popular than traditional marketing is one of the reasons is wide, scalable, enterprises can be through different platforms for marketing to gain profits, for the profit through the flow of enterprises, the need for innovative expansion of flow efficiency, improve the flow rate of conversion and improve efficiency. The site itself exists high-quality traffic, the webmaster to consider whether it can be extended through other ways, through this flow to more pages, not only to bring more profits to the site, but also to the user to browse more page content. such as high drainage product page can be built through the chain, to other sites within the chain display, to attract spiders to other sites to crawl, to attract users to browse more related products, and then improve the use of High-quality page value, improve the efficiency of the network optimization enterprises.

The author of the operation of Loudi Talent Network (http://www.0738rc.com/) is often the site for data analysis, more thorough analysis, and more able to see the site's profit model, the profit direction of the site, the user's experience, and so on, suggested that webmaster can be timely for their own site analysis.