Data analysis for the site is the best "financial"

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From several aspects of the data analysis method to analyze your site and what to improve the space:

The growth of the website analysis:

1, new user growth rate: whether the new users in the increase is to determine whether the site has an important basis for the development. The most direct embodiment of new users is to bring more traffic to the site, with the increase of new users only hope to have a new conversion rate appears.

2, return visit to increase the rate of users: there is a saying good "Customer is God", do a good job in the user's return is every enterprise must do a work. The website receives more people to pay attention after will have the user to call the website to do the consultation voluntarily, this part of the user has been in the increment state.

3, Registered user growth rate: Whether a website has been a user to register, you can reflect the current status of the development of the site in what position. Users will take the initiative to register your site, no matter what the purpose is that the user has first known that your site exists. As for this registered user later on the site behavior has good and bad, can further analysis.

4, Active user growth rate: The presence of active users directly proves that the user's attention to your site and like degree, so the active users are generally "care" for fear that he/she abandoned our website. Active users can bring more popularity for a website, the high popularity of the website can show the atmosphere of this website is good, people are more like lively place.

5, the Loyal user growth rate: The Loyal user is a website most important resources, the loyal user may bring many intangible and the tangible assets for the website. A loyal user will pay attention to the dynamic site and participate in the interaction of the site, loyal users are virtually a promotional channel, loyal users will also bring more new users to the site.

Ii. the rationality of the website structure:

1, Access Path analysis: Users visit a site when all with the original purpose to enter the site, so when users come in the site structure of your site needs to let users clearly know where they are currently in the site, preferably from the path can be seen from a glance. Analysis of the user's access path can be very good to know whether the link structure of the site is the user's praise, users no matter from what channel access to a page of your site. The number of users who accessed the final page through which paths determines whether your path conforms to the general user's access habits (rationality). Unreasonable path settings will make the user become dazed, and eventually leave your site.

2, coincidence degree analysis: a site in the number of visitors at the same time browsing the site of a page, that is, access to the same page at the same time a large proportion of users are coincident. Through the analysis of the site page of the user overlap between the comparison, to view the trend of Web site development and the value of the site. By analyzing the user overlap between the pages, you can see how the pages are related to each other, to determine the intensity of the promotion of the site or the mix of advertising.

3, Channel dependence: in a certain period of time a user's access to this channel accounted for the number of visits to the entire station, the channel dependency reflects the degree of openness between a website channel, but also reflects the channel and the entire site of the link between the degree.

Iii. Input-Output efficiency:

1, the total number of pages visited: the site to put people to promote is the hope that a good return, the site is visited the total number of pages to increase or decrease the degree of direct reflection of the investment has been rewarded.

2, the number of pages visited: the specific page of the site is visited can directly reflect the spread of the page and information on the effectiveness of the good.

3, editing efficiency: Each site has its own information editors, a site every day to update the amount of the editor today to know the efficiency or status. Update the original article more on the site's search ranking more friendly, can bring more traffic to the site.

4, User access efficiency: User access efficiency directly reflects the speed of the site's access problem, the same time users do not want to enter a Web page, such as a half-day to come out. It is recommended that you compress the size of your Web site.

IV. website Promotion effect:

1, access to the source analysis: a Web site to promote the effectiveness of the user's access channel to determine which of their promotional channels have not been effective. By testing the access channel of the website users can know which platforms are more suitable for promotion and can bring traffic to the site. Usually the user's source of access is generally from the major search engines, Third-party website platform, other sites advertising.

This article comes from the authoritative footwear industry E-commerce Business information Platform-the Global Shoe Net Promotion Department original article, reprint please indicate the source: http://www.shoes.net.cn/colligate/xd.html, thanks for reading!