Data analysis of Marketing planning Web site using statistical tools

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For us to do marketing planning, data analysis is extremely important, and white deer also noticed that the current site almost have its own or installed a Third-party flow monitoring program, so how good use of Third-party traffic statistics tools for our services? White Deer feel should focus on the following aspects:

1, direct access to the number of users and their proportion

When it comes to accessing users directly, the first two things that white deer do when they open their browsers every day is to visit our team blog, the green outfit marketing agency and the White Deer's own studio website leisurely Sky Studio (L-sky. STUDIO), the White Deer Act shows that white deer is a direct user of both sites! For a website, direct access to the number of users and their proportion can intuitively reflect the loyalty of a website "own" the number and proportion of users, the site's own number of users, This site also has the confidence, will not excessive to rely on the external link blood transfusion, at this point, Tencent's strong position is now no one to shake the domestic. And how to increase the number of direct access users and the proportion of it? In fact, the key is that you do not force yourself. What do you mean by force? Please go to the White deer earlier wrote the "leisurely white deer: How to use the powerful pseudo original to seduce the same powerful spider God?" one article, after reading, you will know what is the power.

2, for different sources, do a comparison of differences

Do marketing planning everyone will go to do outside the chain of promotion, is the so-called forest big, what birds have, more than the chain, what sites have, but there are many sites may not bring us what flow, therefore, we have to target different antecedents, do differential comparisons, comparison can involve jump rate, browse volume, Average access time, such as convenient to do comparisons, from the heavier we should learn to refine the data, analysis why the site has brought high traffic value, some sites almost do nothing, and then do targeted promotion and its own website optimization.

3, according to the data to find the site's power page

The so-called give Force page (if you read the article before the White deer is not sure what the meaning of the force is, then you will read this article too!), that is, the entire site can be for other pages to bring traffic to the page, of course, the page series is quite important, such as the page once optimized, The value that it creates is definitely far greater than the value of other General page optimization.

4, focus on the page conversion rate

When it comes to conversion rates, it is critical for marketing planning or e-commerce sites. Whether it is a marketing planning site or e-commerce sites, have to each equipped with a few brushes, multidimensional multi-level to the data analysis and purification to achieve the ultimate goal, and then better for the site optimization and website promotion to provide data support!

This article by the Green Dress Marketing planning agency members leisurely White Deer Original, reproduced please indicate the original address: http://www.28sem.com/blog/other/761.html Welcome to join the green dress Marketing planning Agency Exchange Group: 36936294