Data analysis of user conversion rate by Landing page form

This data is from HubSpot and is analyzed for 40,000 LP (landing page) pages. Very interesting.

The LP page is primarily a collection of http://www.aliyun.com/zixun/aggregation/10619.html > User information that makes a potential user a target user. On the one hand we want to get users as much as possible useful information, and also want users to complete the convenience as soon as possible.

Here the various forms of LP pages, the menu data analysis, so that we can better balance the user experience and business needs.

First, analyze how the number of forms affects users:

It is found that the increase of users ' number of forms has not produced any significant difference. A simple, Single-line text entry field was used as a test target:

The result data is still not obvious, so it strengthens the depth and uses multiple lines of text input fields to experiment:

Here you can see that large chunks of text fields have a significant impact on users. Next, use the Marquee with the Drop-down menu.

It is obvious that multiple input fields with a selection can also have a serious impact.

Source Address: http://www.xaoxua.com/pro......ager/298.html