Data collection and analysis of network project marketing Promotion

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The so-called is known to know that, win, network project marketing is more so, which data collection analysis is a need for patience, but often will rise to unexpected effects. Many friends think of a lot of ways to promote their own website or project products, but no matter in the effort is also the result is very little, not as quiet as the heart to do a data analysis, to find their own needs of resources for the right remedy, to understand the advantages of opponents to avoid weaknesses, Find the right direction. This is also the importance of data collection analysis in marketing promotion of network projects.

I. Objectives and Prerequisites

Not long ago done a data analysis, but for some reason did not have time to do a very systematic summary, today in combination with the last analysis of the data analysis of some of the situation. This is mainly aimed at the forum publicity to do the analysis, Request Collection Day post on 3000 posts in the industry forum. This is the data analysis of the most basic data collection goals, the main condition is that the number of daily posts to reach more than 3000, and are all industry forums, no matter what direction of publicity to determine the clear goal, so that the analysis of the data results can be meaningful.

Two. Forum Address data Collection

Where to find a suitable forum address, is the most worthy of consideration. Friends without looking at the bottom of the situation, you can also think of ways and ways to find these forum addresses. Really say very accurate to find the forum address is not very easy, in the process of collection I mainly through some of the methods below to achieve the data collection work.

1. Through Baidu Search

Search Industry forum in Baidu such keyword effect is not good, but you can search for games such as forum, mobile phone Class forum, digital Forum, it class forum and other industries name to get the forum address.

2. Find a special navigation website

In doing this collection analysis, the Division brothers and told me a very good way, is the search Navigation Class forum site, the advantage of these sites is that the site itself has been for us to tidy up a variety of industry site list to save a lot of time.

Three. Network Project marketing Promotion data analysis

After finding a certain number of qualifying forum addresses, we have to do a very detailed table to statistical analysis of the collected data, what tools to make the table there is no limit, but for the data to appear more intuitive and clear, usually used in Excel form to make. Below to say is the most important content, we want to analyze a forum or the website of which data can judge the comprehensive results of the website forum. Judge a website forum there are many aspects of the data, take this collection of posts in more than 3000 of the industry forum as an example, some of the items below are indispensable, such as the average number of forum posts, forum members, ALEAX rankings, Baidu search number, Google record number of records, etc., if you want more comprehensive, Yahoo can also join the number of links, whether the forum can be put on advertising, forum website use procedures and other items, according to their own data content to enter or decrease.

(Below is the final screenshot of the data I analyzed, because too much data only captures the first 20 forums and part of the Analysis project.) View larger image)

Do a detailed network project marketing data collection Analysis form, the next time you promote, you can very clearly know what kind of site for me to promote the products now, what kind of site can be launched to publish ads, what kind of site can increase the chain and so on, Interested friends can be in the comments below to communicate, thank friends for their attention and support.

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